Head – Corporate Communications & Corporate Relations,
JCB offers over 50 products in eight product categories. The company has reinforced its position with leading product solutions which exhibit innovation in design, performance, efficiency and safety
How do you view the current market for construction equipment? Which are the verticals driving the demand for your offerings at present?
The Indian construction equipment sector has grown considerably in the last two years, owing to the government’s thrust on building world class infrastructure. All product categories have witnessed increased demand. 2017 was a record year for JCB India and 2018 looks to be promising as well.
The majority of growth has happened in the roads and highways sector which has been generating consistent demand for our products. Lately, sectors such as irrigation and water conservation are gaining momentum.
A significant area of opportunity is to have more demand drivers for our industry for sustainable growth. Sectors such as railways, airports and housing have shown potential and we are hopeful that they will start driving demand in the coming years.
Due to this increased demand we are seeing an uptick in all our product categories, especially in larger product categories. At present, JCB offers over 50 products in eight product categories. Our backhoe loaders continue to remain the preferred choice for customers; but we have also diversified our product range and introduced revolutionary products in the material handling range i.e. telehandlers, skid steer loaders and super loaders and Premier Line range which includes our excavators, wheeled loaders and compactors. All these products are aimed at maximising productivity and profitability for our customers. Excavators as a product line is exciting as the current opportunities have increased the demand for this category.
How are you showcasing the company and its products differently at Bauma Conexpo India this year?
JCB showcased and introduced a wide range of larger excavators among other products during the last edition of BCIndia in December 2016. This year too, JCB has planned an exciting line up of machines which will exhibit our commitment to innovation and technology. Our objective is to reinforce our position as a Full Range Infrastructure Equipment Partner by showcasing class leading product solutions which exhibit innovation in design, performance, efficiency and safety including telematics. We will also showcase the entire range of our world class JCB products.
JCB utilizes such platforms to connect with customers and showcase the entire range of class leading products and services. Moreover, it gives an opportunity to reiterate our commitment to the Indian market and plays an instrumental role in bringing the entire industry together.
Keeping the customer at the centre what are the technology upgrades in your range?
Each product introduced by JCB is a result of market analysis and customer feedback sessions. Right from designing to engineering to manufacturing, JCB believes in keeping the customer at the centre of every product. All our offerings, be it our range of world leading products or the after-market support, are focused on ensuring customer satisfaction.
At JCB, we continually innovate to ensure our customers received the best-in-class equipment. Latest from JCB is the innovative and intelligent range of machines that exhibit the blend of technology and digital innovation to meet the demand for world class machines to build India’s next gen infrastructure.
For instance, the iconic JCB backhoe loader comes with 30 new innovative features, including 15 industry firsts, and five world’s first including an AMT which is an automated manual transmission called Easy Shift. The machine also comes with as an SOS switch, Economy and Power Mode, Guide me home, and Smart App machine diagnostics.
Additionally, the JCB 116 soil compactor is a first in the industry to have IntelliCompaction integrated with Livelink. It ensures uniform compaction by optimising the overall compaction process. Similarly, the IntelliLoad in the JCB455ZX helps in real time monitoring of individual weight of loaded bucket, total accumulated weight, tare weight, and number of loaded buckets. This is also a first in the industry from JCB India. All these world class products are backed by class leading technology and after sales support.
What about the impact of integration of digital technologies? Could give some example from your product range?
With the advent of digital technologies, users can now control their entire fleet in real time and all the critical machine information is available on their smart devices in the form of digital applications such as JCB Livelink app, JCB Smart Serve App and Smart Machine Diagnostics app. All these innovations are aimed at giving our customers a world class ownership experience with our machines and as we go ahead, we will continue to utilise these smart and revolutionary technologies to offer unmatched benefits to customers and end users.
During bauma Conexpo India, our focus will also be on showcasing the integration of advanced digital technologies in our entire product range. Many first in the industry technologies in various world class products will be showcased. For instance, JCB India is the first manufacturer in the industry to offer an in-built Compaction Meter which ensures uniform compaction as the operator exactly knows where to stop and the number of passes that are required to achieve the desired density. This leads to a uniform compaction density and savings in fuel as well as time. It helps in reducing the number of passes and also avoids over compaction.
Also, in order to make compaction operation as efficient as possible, JCB India has come up with a new concept known as ‘Intelli-Compaction’ in JCB116, another industry first from JCB India. It provides Relative Compaction value which helps in achieving consistent and uniform compaction throughout the patch. The digital display shows high/ low frequency and amplitude values for compaction control. This versatile system is suitable for both asphalt and soil surface.