AJAX 'Customer First' Approach

Infrastructure development is the key driver of construction machinery demand. Connecting India by road, air, sea horizontally and vertically to reduce the travel time for people and goods is the key to making India a stronger economy. The government focus through different missions on these has increased the impetus and catapulted various infrastructure developments projects across India. This will ensure steady demand and growth of the construction equipment industry in India. Government of India's ambitious Rs 111 lakh crore National Infrastructure Pipeline accelerated public-private partnership (PPP) projects in India, increased mining activities and FDI norm relaxation are driving the growth in the construction industry.

Since the construction machinery market is expected to register a CAGR of 4% during 2020-2025, this opens up mega opportunities for leading manufacturers of road construction machinery to offer high quality, productivity, and efficient equipment to meet the needs of the construction companies.

Over the years, AJAX has emerged as the next-gen 360° concreting solutions provider offering end-to-end solutions that encompasses concrete production, transportation, placement, and paving. AJAX being the market leader in SLCMs has pioneered a lot of advance features like Load Cell Weighing System, Smart Fleet Telematics, Rear View Camera, Admixture Dosing Units, Bidirectional Tyres, AC cabins, EH drum control, High Pressure water jet etc to name a few. Many of these have been Industry first keeping in mind our customers evolving needs. Recently, AJAX has introduced India's First all new CEV Stage IV compliant ARGOs that offer the best-in-class benefits with excellent fuel efficiency as well as high Up time due to longer service intervals ensuring very high reliability. AJAX has been successful in achieving the competitive advantage through its product differentiation strategy thereby establishing itself as a quality focussed and customer-centric organization.

In the coming years, most of the growth in the construction industry is likely to come from 3 main segments - the urban sector, rural sector, and the transportation sector. AJAX with its complete product portfolio can cater to all the customers from residential & industrial building projects to metro rail corridors, Railways, irrigation canals, aqueducts, solar power plants, road tunnels & bridges, airports, and railway infrastructure to Smart City projects, our concreting equipment have been a preferred choice of the leading contractors across the country.

Operator training programmes certified by Infrastructure Equipment Skill Council (IESC) are being conducted periodically which equips them with the desired competency skills for trouble-shooting & maintenance of equipment during emergency breakdown situations. Adding to that, a competent team of skilled engineers of AJAX are trained to handle both preventive and general maintenance of the machines. AJAX offers Maintenance, Repair, and Overhaul (MRO) for the equipment to ensure the highest up time by adhering to critical service metrics namely MTTR & MTBF leading to higher profits for our customers. AJAX also has a 24X7 customer care centre to address any queries and requests from our customers. Through our wide network of dealers and their branch offices, we ensure easy availability of spare parts all across India thereby enhancing customer satisfaction.

AJAX, the world's largest SLCM Manufacturer that believes in “CUSTOMER FIRST” focus always formulates any breakthrough strategy keeping their stakeholders' interest in mind that should forever be a win-win situation for the customers as well.

AJAX takes up pro-active role in improving the availability of financing for their customers by means of long-term tie-ups with banks and non-banking financial corporations (NBFCs) routed through our dealerships pan India. AJAX has been very active in this space through exclusive contracts with NBFCs and by launching dealer-run financing schemes to improve penetration for their complete range of products.

Attractive schemes viz, buy-back schemes and financing schemes are on the cards. Our segment of customers always would value the potential benefits associated with this type of financing since the buy-back scheme guarantees increased residual value and would reduce the overall total cost of ownership”.

Jagadish Bhat

Managing Director & CEO, AJAX Engineering

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