We are deepening our global presence through strategic partnerships and international market entry

Can you give us an overview of the evolution of the company and its solutions in India?

When we started Viva, our mission was clear—to transform the Indian building materials industry by offering high-quality, homegrown solutions. At that time, the market relied heavily on imported ACPs, and we saw an opportunity to bridge this gap with a ‘Make in India’ approach. Our vision was not just about manufacturing aluminium composite panels; it was about redefining industry standards through innovation, durability, and customer trust.

Our journey has been one of continuous evolution. From adopting state-of-the-art technology to expanding our product range in response to modern architectural demands, we have remained committed to delivering excellence. Today, Viva offers a diverse portfolio of ACP solutions, including fire-retardant, anti-bacterial, and eco-friendly panels, catering to a wide spectrum of architectural and interior applications. Competing with global brands was a challenge, but our focus on quality and localized solutions helped us carve a strong identity. Today, Viva stands at the forefront of the ACP industry, a testament to our relentless pursuit of innovation and our customers' unwavering trust. And we’re just getting started—exciting advancements and breakthroughs lie ahead as we continue to push the boundaries of excellence.

How is the metal composite market evolving and what are the key milestones of the company in this segment?

The metal composite market is evolving rapidly, driven by advancements in material technology, sustainability initiatives, and increasing demand for high-performance façade solutions. With urbanization and infrastructure development on the rise, the industry is witnessing a shift towards fire-retardant and eco-friendly materials, aligning with global safety and environmental standards. As construction trends evolve, there is a growing emphasis on materials that not only enhance structural integrity but also contribute to energy efficiency and long-term sustainability. At the same time, consumers are becoming more aware of the benefits of modern façade materials, looking for safe, stylish, and long-lasting options for their spaces.

At Viva ACP, we have been at the forefront of this transformation. Over the years, we have achieved several key milestones, including the introduction of India’s first Class A1 Fire retardant ACPs and an expanded product portfolio that offers unmatched depth and vibrancy in ACP finishes. Our solutions are designed to meet the evolving needs of architects, builders, and consumers, ensuring that every project—whether a large-scale commercial development or a residential façade—benefits from cutting-edge innovation, superior quality, and sustainable practices. With a steadfast commitment to innovation and sustainability, we continue to set new benchmarks in the industry, empowering stakeholders with future-ready façade solutions.

What makes your recent product launches stand out in the current market, and how do they reflect your commitment to innovation?

As Asia's largest manufacturer and supplier of aluminium composite panels (ACP), Viva continues to revolutionize the façade and interior industry with cutting-edge innovations. Our recent product launches—FR A1-rated Honeycomb Panels and SOLID X—are prime examples of our commitment to fire safety, durability, and sustainable architecture.

The FR A1-rated honeycomb panels set a new benchmark for fire safety and architectural excellence. With a non-combustible core and an EN 13501-1 A1 rating, these panels ensure zero contribution to smoke or toxic emissions, making them the safest choice for high-rise and safety-critical applications. Designed to meet global safety standards, they combine exceptional resistance with lightweight strength, offering architects and designers a versatile and secure cladding solution.

Meanwhile, SOLID X—India’s first pre-coated, ready-to-install solid aluminium panel—redefines durability, sustainability, and aesthetic appeal. Launched at the prestigious BAU Expo in Germany, this innovation eliminates the need for on-site coating, reducing installation time and environmental impact. Engineered for modern façades and interiors, SOLID X is a pioneering leap in eco-conscious manufacturing and long-term performance.

What are some of the challenges faced in the metal composite panel industry, and how is VIVA tackling them to remain competitive?

The metal composite panel (MCP) industry faces several challenges, including stringent fire safety regulations, fluctuating raw material costs, environmental concerns, and increasing market competition. With growing emphasis on fire-resistant and sustainable building materials, manufacturers must continuously innovate while ensuring compliance with global safety standards. Additionally, price volatility in aluminium and polymer resins affects production costs, making it crucial to maintain a balanced cost-to-quality ratio.

We tackle these challenges by investing in advanced manufacturing technologies, rigorous quality control, and sustainable practices. Our state-of-the-art production facility enables us to optimize material usage and minimize waste, ensuring efficiency and cost-effectiveness. We also stay ahead of evolving regulations by continuously upgrading our testing and certification processes to meet international safety and environmental standards. Furthermore, our strong research and development efforts focus on developing high-performance, eco-friendly solutions, helping us remain a trusted industry leader. By fostering strategic partnerships, streamlining supply chain operations, and prioritizing customer-centric innovation, Viva continues to set new benchmarks in the MCP industry.

How is the company leading its presence in the global market place?

Viva ACP has established itself as a global leader in the aluminium composite panel industry through a combination of technological innovation, strategic international tie-ups, and an expansive distribution network. With exports spanning across regions such as the USA, Sri Lanka, Kenya, Qatar, and Vietnam, the company has strengthened its foothold in key international markets, catering to the evolving demands of architects, designers, and builders worldwide.

By continuously investing in cutting-edge manufacturing processes and sustainable product development, Viva ensures compliance with global quality standards and fire safety regulations. Furthermore, participation in prestigious international trade fairs and exhibitions allows Viva to showcase its latest advancements, expand its market reach, and forge valuable industry collaborations. Through its customer-centric approach and relentless pursuit of innovation, Viva is redefining architectural possibilities across the globe.

What are some of the company’s long-term plans, and where do you see the brand in the next five years?

At Viva ACP, our long-term vision is to strengthen our position as a global leader in the aluminium composite panel industry by driving innovation, sustainability, and market expansion. Over the next five years, we aim to enhance our manufacturing capabilities, invest in advanced fire-retardant technologies, and introduce next-generation ACP solutions that meet evolving architectural and safety standards.

As part of our expansion strategy, we are focused on opening more exclusive experience centres across key cities to provide architects, designers, and builders with direct access to our extensive product range. These centres will serve as hubs for innovation, collaboration, and customer engagement, reinforcing our commitment to superior quality and service.

We are deepening our global presence through strategic partnerships and international market entry, ensuring that our cutting-edge solutions reach a wider audience. Sustainability remains a core focus, with ongoing initiatives to reduce our carbon footprint, promote eco-friendly materials, and adopt energy-efficient manufacturing processes. By continuously pushing the boundaries of design, durability, and performance, Viva ACP is committed to shaping the future of façade solutions and redefining industry benchmarks.