Transforming the industry
Cement demand is showing a consistent growth in the current market scenario, with continuous construction activities. The industry is moving towards more sustainable practices to meet the stringent environment regulations and net zero goals. Construction Times explores the trends.
The growing construction activities have pushed the demand of cement in the country in the recent years. As the basic binding material extensively used in construction and engineering applications, cement plays a pivotal role in creating concrete. The rising government initiatives and investments in infrastructure projects and the growing real estate sector has driven the demand for cement consumption considerably. Positive trends in real estate can lead to increased construction activities, leading to higher demand for cement. New projects in infrastructure projects will drive demand for cement and concrete in bulk.
Market trends
Sustainability initiatives
Satish Chander, Chief Manufacturing Officer, Shree Cement, elaborates, “Shree Cement leads in sustainability initiatives, with a strong focus on energy efficiency and reducing its carbon footprint. Currently, it has around 520 MW of green power capacity, spanning Waste Heat Recovery Systems (WHRS), solar and wind sources. As of FY24, green power makes up 55.9% of Shree Cement’s energy consumption, placing it among industry leaders in renewable energy adoption.
Tech Transformations
The major growth driver of cement is the use of concrete in construction projects. With many projects are running now and many in the pipeline, there is a huge demand for concrete for the construction of these projects. As sustainability plays an increasingly important role in the coming time, the focus will be on environment-friendly concrete and concrete technologies. In this scenario, precast technology plays a key role in construction projects. The growth momentum of precast technologies in India is accelerating as the country prioritizes infrastructure development to meet urbanization demands. “Precast solutions are gaining widespread adoption due to their ability to reduce construction timelines, improve quality, and enhance safety. Sectors such as residential housing, commercial complexes, metro rail, and highway projects are increasingly leveraging precast technologies to address scalability and efficiency challenges,” says Krishan Mohan Sharma, Head of India Operations, Vollert India.
Market outlook
The overall market looks positive in the year ahead with a lot of construction activities in the pipeline. Dharmender Tuteja, Chief Financial Officer, Dalmia Bharat Limited, shares his outlook, “While the industry's long-term prospects are promising, there have been some short-term blips as the demand in H1 FY25 has been quite muted due to elections and above average rainfall. Based on analyst estimates, while H1 growth in the cement sector is expected to be ~2-3%, H2 is expected to see a good bounce back and could grow around 8% Y-o-Y with a full year growth of around 6% on the back of pick up in construction activities, government spending towards infrastructure projects, pent-up demand, and sustained demand from the housing segment. In the current year, cement prices have been under pressure due to muted demand growth and higher competitive intensity. This has accentuated the cost reduction pressure on all industry players. In medium to long term, I expect cement demand to grow around 8~9% p.a. As noticed in past also, the larger players will grow faster than the industry growth.”
Talking about the company’s future plans, he concludes, “To cater to growing cement demand, we are steadfast in our expansion journey, aiming to enhance our capacity from 46.6 million tons currently to 49.5 million tons by the end of FY’25 and further to 75 million tons by FY’28."