There's a burgeoning market for innovative and sustainable products
With a domestic market valued approximately at Rs 60,000 crore and exports at around 35%, India’s ceramics industry stands at the cusp of significant expansion.
How is the tiles & floorings market doing presently?
With a domestic market valued approximately at Rs 60,000 crore and exports at around 35%, India’s ceramics industry stands at the cusp of significant expansion. Globally, the ceramics industry witnesses a Compound Annual Growth Rate (CAGR) of approximately 2.7%, while India's market demonstrates a notably higher with an expected CAGR of 13.5% by 2030, showcasing its dynamic potential and attractiveness for investment. This growth is propelled by factors such as rapid urbanization, increased infrastructure development, and a rising demand for aesthetically pleasing and durable wall and flooring solutions. At Somany Ceramics, we've observed a heightened consumer interest in innovative and sustainable products, reflecting a broader shift towards quality and aesthetics.
How is urbanisation driving the trends in tiles and flooring solutions?
The housing sector is expected to experience substantial expansion, with projections indicating a CAGR of 24.4% from 2024 to 2033. The market size is anticipated to reach USD 293.37 billion. A significant portion of this growth is attributed to the affordable housing segment. Projections suggest that demand in this sector could reach 31.2 million units by 2030, representing a potential market size of approximately USD 819 billion. This surge is driven by rapid urbanization, population growth, and economic development.
Concurrently, the luxury housing market is experiencing robust demand, primarily fuelled by affluent buyers. Home prices are expected to rise by 7.0% in 2024, 6.5% in 2025, and 7.5% in 2026. This trend underscores the growing interest in premium properties among high-net-worth individuals.
Moreover, the compact nature of urban housing has spurred interest in space-enhancing designs, such as larger tiles and lighter shades, which create an illusion of expanded spaces. At Somany Ceramics, we continuously adapt to these evolving preferences, ensuring our offerings align with the contemporary urban lifestyle.
What are the key products and solutions offered by the company in tiles/floorings?
Somany Ceramics takes pride in its diverse portfolio tailored to meet varied customer needs. Our range encompasses ceramic and vitrified tiles suitable for floors and walls, available in an array of designs, textures, and sizes. We also offer specialised products like VC-Shield abrasion resistant tiles, Slip Shield anti-slip tiles for safety-conscious areas and Temp Shield for temperature resistant tiles that reduces ambient temperature. Understanding the growing demand for all-round solutions, we've expanded into sanitary ware and bath fittings, providing our customers with a one-stop destination for their interior needs.
What is trending in design and aesthetics?
The current design scene is vibrant, with several trends capturing consumer interest. There's a noticeable shift towards natural aesthetics, with textures and patterns mimicking wood, marble, and stone gaining popularity. Large-format tiles are in vogue, offering seamless looks with minimal grout lines, thus enhancing the sense of space. Mosaic and subway tiles are back and are being increasingly used as highlighters or as accent walls. Additionally, bold colours and geometric patterns are making a comeback, allowing homeowners to infuse personal style into their spaces. At Somany Ceramics, we stay ahead of these trends, ensuring our collections resonate with contemporary tastes and preferences.
How is sustainability playing a key role in your range of tiles and flooring products?
Sustainability is at the forefront of our operations at Somany Ceramics. We are devoted to eco-friendly manufacturing processes, ensuring minimal environmental impact. Our efforts are focussed on increasing energy efficiency, reducing use of water and minimizing waste. We have started production and use of alternate green energy, re-use of wastewater and also ensuring use of environment-friendly raw materials. Going forward, our efforts are to be carbon neutral.
What are the growth opportunities of tiles and flooring in future? What are your future plans?
We recently had the largest expansion in our history adding 4 million square meter capacity with an investment of around Rs 500 crores. While we are increasing our distribution reach in India with over 12,000 retail points and 500 showrooms, in the international market we cater to demand from over 80 countries in 6 continents. The future of the tiles and flooring industry appears promising, with several avenues for growth. The government's emphasis on infrastructure development and housing projects is set to amplify demand. Additionally, as consumers become more design-conscious and environmentally aware, there's a burgeoning market for innovative and sustainable products. At Somany Ceramics, we plan to capitalise on these opportunities by expanding our product lines, investing in advanced manufacturing technologies, and strengthening our distribution networks. Our goal is to continue delivering exceptional value to our customers while leading the industry towards a more sustainable and design-forward future.
