AkzoNobel India launches its first uber-luxury interior emulsion ‘Dulux Velvet Touch Eterna’

Four decades since introducing luxury in Indian decorative paints industry with its flagship Dulux Velvet Touch range of interior emulsions, Akzo Nobel India Ltd is now redefining the epitome of luxury with Dulux Velvet Touch Eterna – its first uber-luxury interior emulsion in India.

Introduced for the first time in Indian interior emulsions, the advanced PU reinforced acrylic makes paint significantly more durable and dust-resistant, ensuring that walls stay impeccably pristine and timelessly elegant.

This innovation also delivers on consumers superior colour performance expectation from luxury paint. As the first Dulux paint offering in India to come powered by the TruColour+ technology with antioxidants, Dulux Velvet Touch Eterna envelopes living spaces with rich and intense colours that stay fresher for longer. Unpleasant odour during paint application too is a thing of the past as the added tea tree oil results in a refreshing aroma.

Rohit Totla, Executive Director – Decorative Paints, AkzoNobel India said, “As one of the Most Trusted Brands of India, Dulux is yet again pushing the boundaries of innovation and superior quality of its flagship brand Dulux Velvet Touch. Leveraging our global expertise, we have combined the best of timeless aesthetics with technology-driven performance to ensure that each brushstroke mirrors the eternal elegance and refinement that the most discerning Dulux paint consumers aspire to achieve.”

Knowing that timeless spaces deserve an equally timeless touch, Dulux’s colour experts have curated the exclusive ‘Eternals’ collection for Dulux Velvet Touch Eterna with 10 themes such as Eternal Love, Eternal Fire and Eternal Cosmos. Whether used on their own or paired with complimenting palettes, (deep tones for impact, mid tones for a softer look, pale tones for a gentle lift to the walls or selected whites that bring tranquillity), the Eterna collection helps consumers to effortlessly transform their home interiors inspired by the hues of timelessness and exclusivity. 

“At Dulux, we never compromise on quality and know that families want to enjoy a worry-free paint experience. That’s why we are backing the unmatched quality of Dulux Velvet Touch Eterna system (topcoat and base coat) with a 10-year performance warranty* under our Dulux AssuranceTM warranty program,” added Rohit.

Launched in select markets across India, the availability of Dulux Velvet Touch Eterna will be expanded to all major cities in the following months.