FUNDERMAX… AN EXPERIENCE

Like all passionate projects, Fundermax Corporate Office at Bengaluru too has an interesting backstory. For one, this pertains to our own office, a new one. Two, it is an affirmation of our ambitious plans for the new decade. The location - an expansive building in the far suburbs of Bengaluru provided the right setting to show the rich possibilities with Fundermax products. Away from the congestion of Bengaluru's central business district, the new place was the canvas on which we could unleash our dreams.

This case study is about the conception of new office cum Experience Center and how Fundermax panels can bring life to, even the most complicated of design ideas of architects.

'Experience' As A Feature In B2B Selling

The basic idea of the new office was to mould it into a Experience Center for Fundermax products. While the new office would act as a platform for experiential promotion of Fundermax's products (and features like sustainability, all-weather durability, wastage reduction & optimization and so on), it also served as a fresh and nice place to carry out our administrative tasks.

The new place also includes a large warehouse space for our panels and allied items like rivets and marketing material. Thanks to the close proximity to national highway, the location greatly contributes to the ease of doing business by providing convenient truck and container movement, with minimal traffic disturbances. All these advantages added up to an integrated Fundermax ecosystem.

Practical Belief In What We Offer

With project being our own, we had the complete design freedom to put the spotlight on Fundermax as a brand. The planned façade comprised of sun blinds tilted on vertical axis (40  degrees at the upper end and 130 degrees at the lower end), ensuring maximum reduction of heat and glare when the temperature is at its peak during the day. The panels were used to project borders throughout the intended areas. The façade coverage was substantial, running to a couple of thousand square feet.

The other economical aspects of the building included a single server rack that carried security controls, access systems (face detection, security cameras), IT network  and intercom facilities.

An Enriching Demo

Our new Experience Center smartly stands out for its bright and cheery outlook. The new office has dramatically enhanced the brand visibilty of Fundermax, more so because of its location which is closer to the highway and railroad. It has led to increased walk-ins from enthusiastic partners and prospective buyers from the architect and designer community.

As the visuals reveal, the new office personifies everything about Fundermax - its sustainability features, design efficiencies, and its ability to adapt to any kind of structure. And importantly, the low maintainance costs in the long run. The Experience Center is indeed a Fundermax showcase!

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