People today are moving towards more luxury and designer wooden flooring

- GAURAV SARAF

Joint Managing Director, SquareFoot

What is the current market trend in tiles and floorings?

The dynamic market situation has brought up the demand for innovative, inexpensive, easy-to-maintain, and sustainable wood flooring options. The global wooden flooring market has had moderate growth in the past few years and is now expected to rise rapidly. Factors contributing to its growth are renovation activities and consumer preference for new products.

People today are moving towards more luxury and designer wooden flooring. Natural and environmentally friendly materials, like bamboo and cork, are currently popular in flooring and tile. Neutral colours, geometric designs, and textured tiles are also trending. Moreover, the use of laminates and wood-look tiles has increased. Large-format tiles are becoming increasingly prevalent, and tile sizes are expanding. Vinyl flooring and waterproof floors are particularly well-liked because they are both inexpensive and long-lasting.

How is the concept of materials and designs changing in the current demand trends?

Current demand patterns are redefining the idea of materials and designs in a few different ways. Firstly, ecological materials like bamboo, cork, and recycled materials are receiving more attention. Secondly, there is a move towards more contemporary, minimalist styles that emphasize clean lines and organic materials. Thirdly, there is a focus on combining technology into design, for example using digital printing for intricate motifs. The necessity for designs that can be tailored to specific consumers and their requirements has also increased.

What are the major demand drivers of tiles and floorings?

It is anticipated that the business would increase as a result of improvements in simple installation methods, the availability of creative construction solutions, and rising consumer demand for ecologically friendly goods. The existence of a stringent regulatory framework on creation, use, application, and recycling is also anticipated to foster the growth of the flooring industry.

Can you share your revolutionary products and solutions in tiles and floorings?

SquareFoot is synonymous with beautiful floors that fill you with a sense of gratification. Ecofit which is eco-consciously designed, stands out among flooring products due to its sustainable sourcing and manufacturing, long-lasting quality, and the beautiful finish of real hardwood flooring. It is a hybrid flooring with a stone core, making it more rigid and dimensionally stable. Moreover, the rigid material does not carry imperfections from the foundation of the building to the face of your flooring. The glue-less locking system adds versatility to the product and makes it fit to be used in residential as well as commercial areas.

We have launched our co-extrusion deck flooring which is an all-weather product and due to the coating on top it does not take stains etc.

How are the customer preferences changing in the upcoming market scenario?

More environmentally friendly solutions like bamboo, cork and recycled materials are becoming more and more popular among consumers in the emerging flooring business. Consumers are also becoming more and more interested in goods with greater customisation possibilities, like textured surfaces, integrated technology, and digital printing. Customers are starting to express interest in goods with improved acoustic and thermal insulation characteristics as flooring technology continues to advance. Likewise, consumers are drawn to goods that are simple to keep and clean as well as those that have increased longevity and durability.

How do you foresee the future market opportunities for tiles and floorings?

India has always been a distinct marketplace as compared to any other market in the world. Wooden flooring has received a positive response in the Indian market. Their demand is growing consistently in both trade and project segments. As discussed earlier, with the ascent in the construction and hospitality sector, demand for luxury living spaces, hotels, and related hospitality services is anticipated to grow. This indicates that the commercial flooring segment will gain a larger market share in the upcoming years in India. When looking into product types and consumer preferences, engineered wood floors are expected to dominate the market in future due to their pleasing appearance, affordable price range, low vulnerability to temperature change and moisture, and hassle-free maintenance. Moreover, with the recent advancements in technology, SquareFoot shall bring forth exciting prospects in the wooden flooring industry in the form of sustainable floors having a great degree of customization and design versatility to ensure that customers get their chosen designs customized to their needs.

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