Tata Pravesh showing Wood the Door

What do we expect from a door? That it will be strong so it can provide adequate security to the people inside. It will be good looking, lending sophistication and status to the inhabitants. It will be durable and require minimal maintenance. Essentially, what we are looking for is a combination of Strength, Beauty & Durability.

How good is wood?

Which is the material that most people in India would go for? Wood, of course. A wooden door may have beauty and offer security to a certain degree, but it does require periodic maintenance and is often at the mercy of termites. Not to mention warping/expansion during the rainy season.

Wooden doors remain the benchmark because, historically, wood is the material that has been used for doors and carpenters/contractors - the go to people for doors - always recommend wood. There is very little awareness of materials other than wood apart from MDF, HDPE or PVC which are mostly used for internal doors and for doors of bathrooms & kitchens.

Are consumers open to doors made of steel? They do not want to venture outside their comfort zone and try a door made from a new material. They would rather not try something unheard of when wood has been used for generations. They are skeptical about steel doors and harbour doubts about how they will look, how expensive they will be and whether they will rust.

Steel makes an entry

Tata Pravesh is a pioneer brand of doors & windows from Tata Steel. Launched in 2016, the brand aims to create a new category - Wood finish steel doors & windows.

What makes Tata Pravesh the better choice?

Wooden doors & windows harm the environment by contributing to the problem of excessive deforestation. The process of making is complicated and not transparent. There is no check for quality or price. Be it doors or windows, wooden wall opening solutions involve 8 steps and 6 points of contact - selecting wood and seasoning it (wood supplier), transporting it (labour), constructing the frame, the shutter and installing it (carpenter), selecting & buying accessories (2 retailers) and painting/polishing (painter). With Tata Pravesh, there are only 2 steps involved - measurement and installation - and 1 expert.

Unlike wooden wall opening solutions, Tata Pravesh has unmatched strength, is termite and fire resistant, weatherproof and maintenance-free. While no wood is used in its manufacturing, it has the best of both - the strength of steel and the elegance of wood. Being made of steel which is 100% recyclable, the brand is environment-friendly, which makes Tata Pravesh India's first brand of steel doors with GreenPro certification.

With Tata Pravesh, you no longer have to worry about termite attacks, damage by fire, break-ins and periodic maintenance. The products are 4 times more secure and durable, 12 times smoother & 7 times more resistant to warping than wood. They come with a 5-year warranty and are easy to install.

The service advantage

Tata Pravesh offers strength, style, security & service. It is synonymous with peace of mind thanks to the Tata name and the promise of free delivery & contactless installation (T&C Apply) by a wide network of channel partners and a team of trained service providers following all safety and sanitization protocols. The brand takes the safety of its customers, employees and service partners very seriously, which is why, strict safety protocols are followed at every step of manufacturing, delivery and installation. This includes temperature screening of all personnel, mandatory use of PPEs (face masks and gloves), frequent washing of hands with soap/hand sanitizer, sanitization of tools before and after installation and adoption of strict sanitization protocols at manufacturing plants & dealer outlets.

A stunning bouquet of products

Offering security, durability & beauty and the assurance from the House of Tata Steel, the stunning Tata Pravesh range has everything you could have asked for, and more. In other words, it lives up to the campaign line 'Akela Hi Kaafi Hai' by catering to the needs of both the residential and commercial segments.

Made in state-of-the-art manufacturing facilities from high grade steel, Tata Pravesh products are engineered to perfection and conform to the highest quality standards. These doors & windows are available in a range of designs and finishes - embossed wood finish, plain wood finish and plain steel finish. Also available is a premium range of unique wood finish doors -Reflections Natura Series in classic & contemporary styles and French Doors. The windows range includes windows that swing & slide, sliding aluminium windows & steel casement windows.

A product of the future

Tata Steel Ltd (TSL) has long been a pioneering enterprise, focused on making tomorrow through its innovative and technologically advanced products, services and solutions. TSL believes in technology and innovation, not as an end in itself, but as a means to promote its agenda of sustainability. Tata Pravesh is a shining evidence of this intent.

The one thing that makes steel a material of the future is the fact that it is infinitely recyclable. Steel is the most recycled material in the world. All types of steel can be recycled back into new steel of various grades, keeping their inherent material properties intact. Steel is fundamental to achieving a circular economy because it can be recovered, reused, remanufactured, and recycled.

Made of steel, Tata Pravesh wall opening solutions are 100% recyclable. They look like they are made of wood, feel like wood, sound like wood, yet no trees are cut in their making. That's Tata Pravesh for you - steel doors & windows that keep your home secure with looks that add to your style. Tata Pravesh is made for tomorrow indeed.

- Animesh Roy

National Business Head, Tata Pravesh, Tata Steel Ltd.

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