We are committed to provide the best products and services

Our utmost priority is to deliver top of the line products and tailored solutions through continuous innovations.

Manish Bansal - Director & CEO
Window Magic

How do you assess the fenestration market and what is the scope and potential for uPVC systems in the overall market?

The façade and fenestration industry in India is emerging rapidly and the need for sustainability, comfort and aesthetics continues to drive innovation. The market of uPVC windows and doors are growing at a tremendous rate in the India where people have also realized the importance of more durable and aesthetic doors and windows for their new constructions. They are willing to buy the best quality of product which not only are maintenance free but also are weatherproof.

As per the Indian uPVC market report, the next 10-15 years will see an estimated 30% growth in the segment including new and replacement. Also, the uPVC segment is expected to contribute at around 10-12 per cent to the windows and doors industry.             

What are the advantages of uPVC systems compared to other materials like aluminium and wood etc?

uPVC is replacing traditional building materials such as wood, metal, concrete and clay in many applications. The traditional materials have lagged way behind after the uPVC profiles have taken over. The uPVC windows are not only cost-effective, but are more energy efficient than the regular windows and doors. The sound and thermal insulation makes them as one of the main reasons for homeowners to prefer uPVC profiles. The uPVC windows and doors, on the other hand have great resistance towards all harsh elements and easy to maintain
for years.            

What are the major factors while opting for a window / door system? 

Windows and doors are an integral part of one's space. It is not just a piece or a structure attached, but is the connectivity pathways with the outside world. Windows and doors typically beautify the abode, if chosen right. They can secure the house from all the unwanted outside elements and entities. Therefore, it is important to involve security options in windows and doors, considering longevity, aesthetic appearance and functionality.

• Quality - A person should not forget to consider the quality while selecting windows and doors for the home. It is an important factor and should seriously be considered. While looking at quality, besides the price factor; a person should also consider the maintenance and ease of use of windows and doors. Minimum expected qualities from a good windows and doors brand is that they should be termite proof, waterproof, weatherproof, energy-efficient, soundproof, etc.
• Acoustic - If you are living in a busy area then opt for windows and doors that are specifically designed for acoustic performance. They reduce outside noises from entering the home.
• Security- Good windows and doors must incorporate quality hardware along with a concealed locking system. Install a single point lock or a multi-point lock in the window and doors as per the security requirements of the home. Consider a double glazed laminated glass window for good security of the home.

How do you ensure the quality of the system especially in terms the hardware / and other accessories?

Our product quality is thoroughly tested at every end of manufacturing processes. The hardware of the products, handles, frames, or latches is tested by experts and meets the set standards of the industry norms.        

What is the impact of the slowdown in the realty market?

Observing today's scenario, market has gone extremely slow, and GDP growth of fiscal year has declined. India is facing a sharp decline in terms of economic activities and revenue. We are trying our level best by standing uniformly with the government and to meet the demand of our customer on time by implementing their quality requirement.      

What are the latest innovative systems you have brought in? Are these product lines fit into the green building or sustainable category?

uPVC products are the innovative products, they have huge demand in construction industry, façade and fenestration industry. The major innovation is all products are energy efficient, they have the quality to resist heat, fire, have thermal insulation property as well as; all products are acoustics.              

uPVC windows and doors are very much in for the future of green construction.  They are eco-friendly as it provides a smarter substitute for timber or wood which are largely used for making windows and doors resulting in huge deforestation. Also, they can be recycled and used again. uPVC doors and windows are free of lead and other hazardous substances and have also received approval for green building concept. uPVC profiles are designed as per Indian tropical conditions and are extruded and tested.               

How do you differentiate your products and services?

Our uPVC profiles are different from others as they are completely recyclable and eco- friendly. The energy used for extrusion process is relatively low when compared to other materials like aluminum, steel, clay and wood. Moreover, within the uPVC industry, our manufacturing process is the best in terms of environmental friendliness. Our uPVC windows and doors prevent noise and also ensure a comfortable life both at home and in office. The products are thermally insulated and have fire resistant quality.              

CRM is a very integral part of any successful organization. With respect to services, we are among the few companies who have a dedicated customer service department. In terms of our product quality, delivery, innovation we try to meet our customer satisfaction by providing them satisfactory services.   

Do you think the existing specs and codes support your industry?

All specs and codes are designed by over viewing the fenestration industry, in terms of expansion of real estate, sustainable development,  bringing innovation and new technology.     

Tell us about your manufacturing capacities.

We at Window Magic are equipped to handle any volumes, as we produce approximately 1.2  million sft annually. We have a track record of installation and servicing of more than 5 million sft of windows & doors nationwide. Our state of the art manufacturing is majorly automatic, thus ensures zero defects.               

What are the core strengths and competencies of Window Magic?

Being the primary manufacturers of uPVC windows and doors, our greatest strength is our customer satisfaction as we are committed to provide them the best products and services. We hope to occupy the minds of the customers by being the most preferred uPVC manufacturer and supplier with offerings such as customized solutions. Our utmost priority is to deliver top of the line products and tailored solutions through continuous innovations within the
domain of uPVC technology. We have immense product knowledge providing sustained profitability to our customer.

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