There is an increased emphasis on aesthetics, luxury and hygiene in bathroom product design.

What are the latest developments in bathroom fixtures and accessories?

One prominent trend in the Indian sanitaryware market is shifting toward premium and designer bathroom fixtures, with rising demand for electronic bidet seat like WASHLET and smart toilets like NEOREST featuring AUTOFLUSH, AUTO OPEN-CLOSE LID, electronic bidet functions, and touchless controls. Coloured fittings, coloured basins and sleek designs like slim basins are very much in demand by consumers.

How are the design concepts changing in bathroom products and accessories?

Traditionally, consumers in India focused primarily on functionality and cost-efficiency while choosing bathroom fixtures. However, as disposable income is on the rise and urban lifestyles is evolving, there is an increased emphasis on aesthetics, luxury and hygiene in bathroom product design.

How is growing urbanization influencing the bathroom design and interiors?

The increase in urbanization, rising disposable incomes and the consumer learnings from international travels are also adding up to the demand. These trends make bathroom space more important rather than in the past consumer mindset. 

What are the latest product innovations from the company in bathroom solutions?

We offer contemporary yet innovative solutions such as NEOREST, WASHLET etc. We call our innovative approach as TOTO CLEANOVATION.

Next-Generation WASHLET® S7: Advanced bidet seats with enhanced features and design.

MIST SPA Hand Shower: Utilizing ULTRAFINE BUBBLE technology for a unique shower experience.

Expanded Matte Faucet Finishes: Introducing more colour options beyond Matte Black.

Colored Basins: Color themes inspired by seasons, matte finish in colour basins

What are the emerging trends in bathroom fittings and interiors?

Matte finishes: Growing popularity of matte black, white, grey, and beige.

Personalized and versatile styles: Demand for adaptable designs.

Above-counter designs: Popularity of washbasins with above-counter installations.

Integration of nature: Incorporating natural materials and colours. Themes inspired by nature like our season themed basins

Smart and innovative products in bathrooms: Increasing adoption of smart features like automation, touchless controls are gaining popularity like our offering of our smart toilets NEOREST

Wellness and spa-like experiences: Focus on creating relaxing bathroom environments with our products like mist spa hand shower, warm spa in our showering products, flotation bath tub with ZERO GRAVITY experience.

Colour themes: Colour Coordinated Bathroom fixtures are gaining popularity for a customised feel in one’s bathroom space. We offer these via our Season Based Coloured Basins and Coloured Faucets to compliment.

How are the design, colour and shapes evolving in bathroom solutions?

The increasing trend towards creating personalized and luxurious home spaces leads to a preference for high-quality, aesthetically appealing products that complement various interior styles. Our Matte washbasins offer the bathroom sophistication meeting the simplistic design approach. Going forward, we are also excited to launch a range of products, including toilets, faucets, showers, and accessories, available in various shapes, designs, and colours to meet the evolving demands of our consumers.

How do you view the market outlook and how are you gearing up for future?

By 2030, our objective is to build robust brand awareness, expanding into high-potential regions, and adding consumer-centric products informed by market research. Considering diverse Indian preferences on colour, usability and utility from architects, designers, developers, and consultants, we'll adapt to regional needs. With India being a key to our global growth, our focus areas are expanding presence, enhancing offerings, and communicating durability, hygiene and comfort to our consumers.

Going forward, our major focus will be by enhancing our regional footprints, we aim to meet the rising demand for luxury and high-quality sanitary products.

Growth in smart bathroom market: Expecting continuous growth in the smart bathroom segment in India.

Expansion in tier-2 and tier-3 cities: Planning to increase network presence in these regions.

Catering to mass market: Aiming to address broader market demands.

Focus on domestic manufacturing: Anticipating increased in domestic consumption.

Emphasis on hygiene and wellness: Aligning product offerings with these growing demands of the market.

Strategic partnerships: Collaborating with top developers, architects and right channel network.

Product diversification: Launching new product ranges with various designs, colours and smart functionality

Sustainability as a core value: Continuing to prioritize water conservation and eco-friendly designs. We focus on creating more sustainable product offerings.