The year 2024 has been a remarkable one for the real estate industry and our brand, Century, in particular. The luxury housing segment experienced significant growth, driven by a shift in buyer preferences. In the first half of 2024, Century saw 45% of its sales come from this thriving luxury residential segment. This surge in demand has shaped our approach to luxury real estate, allowing us to adapt and expand our offerings. With a strategic focus on premium locations, exceptional design, global collaborations, along differentiated positioning and marketing for each unique project, we have been able to meet the evolving needs of our clientele, solidifying our position in the market. This approach has resulted in over 10X growth in recent years and near-total sell-outs of new launches.
The commercial real estate segment has also gained significant momentum this year, driven by strong demand from global and domestic corporations. These developments have been particularly evident in India's tech and innovation hubs, such as Bengaluru, which has emerged as a key player in both commercial and residential real estate. The city’s growing potential, driven by its thriving tech ecosystem and a highly skilled workforce, continues to attract investors and residents alike.
With its modern infrastructure, dynamic business environment, and exceptional quality of life, Bengaluru is poised to remain a top choice for real estate investment. Favourable economic conditions, rising foreign investments, increasing disposable incomes, and expanding new-age industries have collectively propelled these cities to the forefront of the real estate boom.
The year 2025 looks quite upbeat, with the industry poised to experience robust growth numbers and volumes. Real estate will remain a preferred asset class for wealth creation, driven by urbanization, infrastructure upgrades, and a growing appetite for high-quality living. Homebuyers are purchasing at younger ages, viewing real estate as a blend of living space, investment, and modern amenities. The growing focus on community living and common areas boosts residential appeal, while the declining average age of buyers is set to sustain this trend in 2025. Simultaneously, demand for flexible, modern office spaces continues to rise, driving robust growth.
A key trend expected to shape 2025 is the growing preference for larger, more spacious homes—a shift that emerged post-Covid and continues to gain momentum. The desire for expansive living spaces has led to a 20% increase in the average size of homes. Buyers are prioritizing homes that cater to evolving lifestyle needs, including dedicated home offices and integrated amenities for enhanced living experiences.
As mixed-use developments gain traction, they are set to redefine urban living in 2025 by seamlessly integrating residential, commercial, and recreational spaces. These self-sustained ecosystems offer convenience, accessibility, and premium amenities, catering to modern lifestyles while promoting community-centric and sustainable urban planning.
Ravindra Pai
Managing Director, Century Real Estate
