Modern luxury homebuyers are prioritizing lifestyle over pure aesthetics

How do you look at the emerging trends in luxury real estate segment?

India's luxury housing market is on a strong growth trajectory, driven by rising affluence, shifting lifestyle aspirations, and evolving urban landscapes. The segment has witnessed increasing demand for thoughtfully designed spaces that go beyond luxury to offer a holistic lifestyle experience.

Modern luxury homebuyers are prioritizing lifestyle over pure aesthetics, seeking residences that cater to their wellness, sustainability, and technological aspirations. Homes with premium amenities such as fitness centers, yoga studios, meditation spaces, and wellness facilities are increasingly popular. These features reflect a societal shift toward holistic living, emphasizing both physical and mental well-being.

Sustainability has become a cornerstone of luxury real estate. Eco-conscious buyers are gravitating toward properties that incorporate energy-efficient systems, eco-friendly construction materials, and green building practices. Features such as solar panels, rainwater harvesting, and advanced automation systems for lighting, security, and climate control are in high demand.

Homes that integrate natural elements—such as green spaces, vertical gardens, and ample natural light—enhance air quality and create a seamless connection with nature. These features not only promote environmental responsibility but also elevate the overall quality of life for residents.

Luxury homes are now designed to offer spaces tailored to contemporary needs like home offices, multipurpose areas, and community lounges. Developers are also focusing on fostering community interactions by including shared amenities like rooftop gardens and lounges, which strike a balance between privacy and social engagement.

Cities like Mumbai, Delhi-NCR, Bangalore, and the rapidly growing Hyderabad have become the hotspots for luxury residential real estate in India. These metropolitan cities attract homebuyers with their spacious properties, high-end amenities, and a balanced mix of exclusivity and community living. Enhanced infrastructure and connectivity have further reinforced the appeal of luxury projects in these urban hubs.

The Indian luxury housing segment is poised for significant growth, fuelled by urbanization, infrastructure advancements, and increasing buyer expectations. Today’s discerning buyers are redefining luxury by prioritizing wellness, sustainability, and advanced technology. while aligning with global sustainability trends

Which are the latest luxury projects from the company? What are the unique features of these projects?

Godrej Properties introduces an exquisite collection of luxury residential projects that redefine opulent living with unmatched design, thoughtful amenities, and exceptional locations.

Godrej Avenue 11, Mahalaxmi, Mumbai: This architectural masterpiece seamlessly combines modern aesthetics with timeless elegance. Artisanal apartments feature private entryways and no shared walls, ensuring unparalleled privacy. Spacious, light-filled interiors that exude tranquility amidst urban chaos. The ground floor welcomes residents with a biophilic drive-through lobby adorned with sculptural columns, reflective water features, and floating lanterns, setting a serene tone upon arrival. The amenity-rich podium offers a 50m lap pool, leisure pool, alfresco café, tropical landscaping, party lawns, sports courts, skating rinks, and an amphitheatre. Reflexology paths and walkways cater to all age groups, fostering outdoor living. The Club Roof Fitness Zone features a futsal court, CrossFit yard, life-sized chess floor, and outdoor board games, prioritizing physical and mental well-being. At 260m, the tower rooftop offers a skyline party space with an infinity-edge pool, a poolside bar, and an observatory lounge, promising an elevated lifestyle experience.

Godrej Miraya, NCR: Strategically located off Golf Course Road in an upscale, well-developed neighbourhood, Godrej Miraya epitomizes exclusivity and luxury. With fewer than 250 apartments, the project ensures an elite community, offering 2/3 units per core and select towers with private lift lobbies. Spacious 3 (2,700 sq. ft.) and 4 BHK units (up to 4,500 sq. ft.) are designed with no shared walls and three side open units, ensuring ample light, ventilation, and privacy. The triple-height entrance lobbies add grandeur, while the crystal clubhouse features a restaurant, spa, bar, and entertainment zones, elevating lifestyle experiences. Outdoor spaces are thoughtfully designed with water features, lap pools, sunken lounges, and putting greens. Family spaces include tea pavilions, ensuring relaxation amidst nature. Designed by global experts like DPA and STX Singapore, the project incorporates premium materials and wheelchair-friendly spaces for enhanced accessibility.

Godrej Jardania, Noida: Drawing inspiration from the iconic Garden of Versailles, Godrej Jardania reimagines timeless beauty with meticulously manicured French gardens featuring canal-inspired central water features. The Club Clavier offers residents a luxurious clubhouse experience, complete with a Piano Bar and banquet facilities. Spacious homes include 3BHK and 4BHK units designed for modern living, with expansive balconies (1.5m–2.7m) with lush tropical vistas. The grand tower entrances feature double-height lobbies with lockers for a functional yet stylish welcome. The podium retreat provides green zones for kids and seniors, while the comprehensive clubhouse includes a spa, library, badminton and squash courts, a business centre, crèche, and a dedicated kids’ play area. Multi-level smart parking ensures smooth circulation and includes EV charging stations, emphasizing sustainability and functionality.