UltraTech Cement inaugurated 150 UBS stores across 135 cities in a single day
UltraTech Cement Ltd has inaugurated 150 UltraTech Building Solutions (UBS) stores across 135 cities on a single day. This initiative will enrich the lives of 30 lakh+ individual home builders across 10 lakh residential sites. Ultra Tech also launched Weather Pro Top Shield and Bitupro alongside store launches.
The stores, spread across states like Delhi, Western UP, Haryana, Punjab, Jammu and Kashmir, Himachal Pradesh, Rajasthan, and Madhya Pradesh, are designed to serve UltraTech Cement's growing markets in North India. This multi-state inauguration model underscores the company's commitment to enhancing customer lives and fostering a solutions-based approach.
This has created a significant milestone as UltraTech Cement strives to advance and bring the best solutions to its consumers. Remarkably, Ultratech Cement’s previous such inauguration of 75 stores across 47 touch points on the same day had been accredited by Asia Book of Records and the India Book of Records.
These UBS stores’ inauguration is a landmark event for UltraTech Cement and its consumers – a change that positively impacts many residential construction sites in the target states. The UBS stores are strategically focused to give one-stop solutions and support the individual home builder’s full journey and provide them with high-quality building material, professional advice and easy building process all under one roof.
Speaking at the event, Anand Suman, Brand Building Head, UltraTech, North India, said, “This is indeed a big achievement for us. Through this initiative, we are reaching out to the home builders/makers to make their journey of home building much easier by offering multiple products under the one roof i.e. UBS. We intend to be their trustworthy partner in the home building journey.”
This initiative was primarily propelled by a team under the leadership of key individuals, including Raju Anklesaria, Zonal Head, Marketing North; Vivek Jain, Zonal Head, Marketing North; and Vaibhav Goel, Head of UBS.
Holding this extent of vast store presence across the country, UltraTech Cement remains committed and strategically positioned to revolutionise the process of name establishment in the building materials industry. The company is continuously working towards providing value-added solutions with technological advancements that adds value to customer’s lives and helps in uplifting the socio-economic fabric of the country.
