Ajjay Parge
Founder, Qubit Navigo
As an innovative start-up, how is the company developing new solutions for the real estate market?
We believe that the future of real estate will belong to those who balance tech, lifestyle, and human touch. We always have innovation, visualization and customer-centricity at the back of our minds. To tap into new solutions, we are always looking out for new market trends. We saw a similar opportunity with Navigo, where we noticed a significant gap in the real estate sales process and conceptualized this tool to deliver the most immersive product presentations by leveraging Qubit’s 30+ years of experience.
The real estate sector needs to evolve as fast as the changing customer preferences. Developers typically still rely on static renderings and walkthrough films of their future projects in any real estate project. These 2D renderings provide a rather confused and incomplete imagination of the property to the customer. Navigo has changed that for the developers with its 3D models, real-time analytics and virtual 360-degree walkthroughs.
According to you, what are the evolving needs of the industry in digital technologies, and how are you contributing to these needs?
The real estate industry's evolving needs extend from personalization and immersive experiences to innovative solutions for operational optimization and cost efficiency. There is a growing demand for digital tools that streamline processes like contract management, reduce time-to-buy lags, and increase conversion rates. Technologies like blockchain are being explored for secure, tamper-proof records, while AI-powered analytics are aiding in forecasting trends, optimizing resource allocation, and mitigating risks.
Navigo integrates its 3D visualization solutions that address cost-inefficiencies and elevate the decision-making process in the sector through the power of imagination. Our tool enhances the buyer's experience through visualization in a virtual mode and enables developers and stakeholders to track project and inventory progress with real-time analytics that save time and costs. Navigo's capabilities help in reducing conversion delays and improve overall project profitability. It also bridges the gap between innovation and practicality by focusing on both the customer experience and efficiency, helping the real estate industry adapt to its rapidly changing digital landscape.
Can you give us an overview of the Navigo tool and explain how it helps in the real estate industry?
Navigo is transforming real estate sales by changing the way developers and buyers interact. It uses real-time analytics and geospatial mapping to showcase projects on Google Maps, highlighting landmarks, connectivity, and nearby amenities. By enabling buyers to explore exact apartments, including views and layouts, Navigo addresses the limitations of traditional show flats and helps buyers make informed decisions.
For developers, Navigo provides real-time inventory updates and dynamic project visualizations, improving customer engagement (from 5 to 45 minutes), boosting conversion rates (5x), and drastically reducing cancellations (from 15-20% to less than 1%). It simplifies project explanations for sales teams, creating a win-win for buyers and sellers.
What are your immediate plans for developing visualisation solutions for the market?
We recently transitioned Navigo to the cloud, enabling seamless updates and continuous improvement. By deploying Navigo on real projects, we fine-tuned its features to align with market demands, focusing on complete transparency for buyers and simplifying the sales process for developers. Navigo’s ability to showcase ultra-realistic property details, from any angle and at any time of day, quickly became a game-changer for both parties.
This iterative approach driven by hands-on experience, customer feedback, and evolving market needs has shaped Navigo into a powerful, innovative solution addressing key challenges in real estate. We remain committed to enhancing Navigo and exploring new solutions to serve the industry better. Our R&D team is relentlessly working on new features, we will soon integrate advanced features like AI, heat maps to better understand requirements of end customers.
How do you look at the opportunities ahead, and what are your future plans?
The luxury residential real estate market is growing at an unprecedented rate. India's luxury housing market has surged, with sales increasing by 18% to Rs 279,309 crore in H1 FY 2024-25. Home buyers today want to be well-informed, well-experienced, and well-explained throughout the process. This fills our horizon with many opportunities, with Navigo, buyers can explore their entire future property from every possible angle, at any time of day. This allows them to see the exact view from their balcony or window, and they can even evaluate factors such as the positioning of rooms based on Vastu principles—an essential and often decisive consideration for many buyers in India. Navigo has clocked Rs 1,500 crores of sales since its launch last year. By 2025-26, Qubit aims to clock Rs 10,000 crore in sales. With our current focus on the Pune region, we aim to expand the company’s expansion in the UAE and India. Our roadmap includes scaling Navigo to serve diverse industries and leveraging our expertise to redefine customer engagement. Currently, we have ten projects in the pipeline with some of India’s leading developers like Nyati, Paranjape, Rohit Infra, and VJ Developers.
