Eternia on expansion spree, launches its first store in Indore
Eternia, India's first WiWA-tested brand offering aluminium doors and windows made of Duranium (a patented aluminium alloy invented by Hindalco), has launched its state-of-the-art experience store in Indore, Madhya Pradesh. This store has been unveiled to offer the city's people the best-in-class aluminium doors and windows.
Eternia is currently on an ambitious expansion plan to solidify its position across the country. The launch of the Eternia store in Indore reflects the brand’s commitment to tapping into emerging markets and catering to changing customers' behaviour. The retail outlet will offer a diverse range of products to cater to the needs of the customers. It has been designed to offer an exclusive shopping experience where shoppers can explore, and engage before investing in a product.
The Eternia store in Indore was inaugurated by Ar. Abhishek Julka, Institute of Indian Interior Designers (IIID), Chairperson Indore and Ar. Nitin M Ghule, The Indian Institute of Architects (IIA), Chairperson, Indore.
Nehal Bazari, Head-Marketing, Eternia, Hindalco Industries Limited, said, “We are extremely delighted to mark our foray into Indore, a promising market for Eternia. There is an increase in the demand for luxury products, especially beyond tier-1 cities thanks to extensive smartphone and internet penetration. Expanding into non-metro cities, then, was the next natural progression for us. With this store in Indore, we intend to become a valued member of the city rather than a mere retail store selling aluminium doors and windows. We look forward to a positive response from customers in this region.”
Eternia envisions opening more than 200 stores by next year to build a pan-India presence. Recently the brand launched its flagship experience centre in Lucknow and a store in Kanpur. Eternia's doors and windows are made of Duranium, an alloy of aluminium. The aluminium doors and windows are WiWA (wind, water, and air) certified which ensures their capability to withstand external elements such as noise, dust, heat, heavy rains, and even cyclones.
