Integrating design innovations and technologies

While the growing urbansation is transforming the concept of bathroom designs, the increasing need for sustainable solutions leads for water-saving and energy-efficient bathroom fixtures and accessories. Construction Times explores the latest developments.  

Bathroom fixtures and accessories market is growing and transforming in a big way with urbanisation picking up and the changing concept of bathroom design. The emerging scenario is reflecting a growing trend towards integrating smart technologies and innovative features to enhance user experience and efficiency.  

Latest developments

The latest developments in bathroom fixtures and accessories encompass a fusion of vibrant colors and smart technology. With the growing urbaisation, the concept of bathroom and accessories has transformed from a purpose-driven to a more personalized approach linking design, aesthetics, technology and sustainability. Manufacturers are introducing a diverse range of fixtures and accessories in bold hues, catering to the growing demand for personalized and expressive bathroom spaces.

Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited explains, “As homes become increasingly personalized, modern bathrooms have transcended their traditional role, evolving into personalized sanctuaries for relaxation and self-expression. Today, homeowners invest in creating spaces where they can unwind, rejuvenate, and showcase their unique design preferences. The latest bathroom fixtures and accessories prioritize luxury, sustainability, and technological integration, aiming to elevate both user experience and environmental responsibility.”

Technology is taking an important role in the bathroom fixtures and accessories segment. As Salil Sadanandan, President K&B – South Asia and Asia Pacific, Kohler, highlights, “One notable advancement is the integration of voice-controlled and app-enabled features in digital shower systems, allowing users to personalize settings such as water temperature and spray patterns. Additionally, intelligent toilets are gaining popularity, offering automated functionalities like heated seats, customizable cleansing options, and water-saving capabilities through touchscreen controls or smartphone apps. Multifunctional mirrors that integrate lighting, connectivity, and wellness features such as anti-fog technology and integrated speakers, providing a more immersive and functional experience in the bathroom are also gaining popularity amongst consumers. These developments showcase a shift towards sophisticated and user-centric designs that prioritize convenience, sustainability, and aesthetic appeal in modern bathroom fixtures and accessories.”

From a colour and aesthetics perspective, Tirthankar Sarkar, Senior Country Manager, VitrA Bathrooms India, elaborates, “VitrA faucets boast easy installation and durable brass construction, backed by a 10-year guarantee. Available in chrome, copper, gold, matt black, and brushed nickel finishes, VitrA's faucet line, including Suit U, Suit L, Root, and Origin, offers a bold and colorful way to uplift and personalize bathroom decor.”

Changing design concepts

Design concepts in bathroom products and accessories are undergoing significant transformations to align with the evolving demands and preferences of consumers. Traditional functionalities are being reimagined, with a stronger emphasis on aesthetics, innovation, and user experience. In contemporary bathroom design, there are no set rules or limitations. Pokhriyal says, “Homeowners are expressing their individuality and creativity in a variety of ways. Whether it’s opting for a luxurious freestanding bathtub as a focal point or embracing muted colors for a serene atmosphere, the possibilities are endless. Bright wallpapers, intricate tile patterns, statement lighting fixtures, and unique accessories offer opportunities for personalization and customization. From minimalist retreats to vibrant sanctuaries, homeowners can create spaces that truly reflect their tastes, preferences, and lifestyles.”

According to Sadanandan, A notable trend is the integration of smart technologies into fixtures such as showers, faucets, and toilets. This integration includes features like voice control, app connectivity, and sensor-based functionalities, which enhance convenience and efficiency while complementing modern design aesthetics. Another notable trend is the emphasis on customization and personalization. “Consumers seek bathroom solutions that reflect their unique style and preferences, leading to a greater diversity of finishes, shower experiences, and lighting options available in the market. This allows individuals to create personalized bathroom spaces that cater to their specific needs and tastes,” he adds.

Influence of urbanization

Growing urbanization is significantly influencing the future of bathroom fixtures in several ways. According to Sadanandan, some of these factors include space optimization, smart technology integration, design aesthetics, and wellness and sustainability. With the trend towards urban living in smaller spaces such as apartments and condos, there is a growing demand for compact and space-saving bathroom fixtures. The integration of smart technology into bathroom fixtures is becoming more prevalent, with features like motion-sensing faucets, touchless toilets, and digital shower systems that offer personalized settings and control through smartphone apps. This enhances user experience and reflects the tech-savvy lifestyle of urban consumers.

Growing urbanization is significantly influencing the future of bathroom fixtures as it fuels the demand for premium and high-end products. Says Sarkar, “With rising disposable incomes and evolving consumer preferences for modern and stylish fixtures, there's a growing appetite for innovative bathroom solutions.”

Sustainability gaining importance

Growing issues related to water shortage, increased energy usage and changing weather patterns making the players for introducing products and solutions that help in water conservation, energy efficiency, and overall eco-friendly practices. Sadanandan elaborates, “Our Reach Eco Toilet set new standards for sustainability by boasting the lowest flushing water usage in the industry. It uses only 3.6 Litres of water per flush, which is a significant reduction from the standard 6 litres per flush of traditional toilets. The toilet also features Kohler’s highly engineered flushing technology, which ensures a powerful flush every time even with minimized water volume. This means that the Kohler Reach Eco can save up to 12000 L of water per year, which is great news for the environment and your wallet.”

VitrA is one of the manufacturers that focuses on water conservation in their bathroom fixtures. They have a variety of products that include water-saving features like dual-flush toilets, low-flow showerheads, and faucets with aerators that conserve water and energy usage, resulting in lower utility bills.

Hindware offers a wide array of eco-friendly sanitaryware and faucets certified by IAPMO. Pokhriyal adds, “Our innovative products include dual-flush toilets, sensor-based faucets, and eco-friendly showers, ensuring sustainability without compromising performance or style. Recognizing the crucial role of sustainability, Hindware has consistently led the market with innovations aimed at significantly lowering water consumption. Among these pioneering developments is the introduction of a half flush mechanism that restricts water usage to 3 litres or less - marking a significant milestone in the industry.”

Market outlook

As the real estate market continues to expand, driven by both private and government projects, the demand for modern sanitaryware and faucet is expected to rise further. Sadanandan is optimistic about the future of the industry, given the ongoing advancements in technology, sustainability, and design that are reshaping consumer interactions with their homes and surroundings.