We are well equipped for 2023 with many new product launches in the pipeline
Once the pandemic's effect diminished, we certainly saw a revival of the market and I am sure this holds true for all other sectors too besides construction equipment industry. In the past two years, the demand for construction equipment has increased substantially thanks to government initiatives in several projects, private infrastructure development, mining reforms etc.
- DHEERAJ PANDA
Chief Operating Officer (Sales, Marketing & Customer Support) Sany Heavy Industry India
How do you visualize the revival of Indian construction equipment industry in the past two years?
Once the pandemic's effect diminished, we certainly saw a revival of the market and I am sure this holds true for all other sectors too besides construction equipment industry. In the past two years, the demand for construction equipment has increased substantially thanks to government initiatives in several projects, private infrastructure development, mining reforms etc. This year, Government increased the budget on the development of roads, metro rails, flyovers and commercial complexes which has benefited the infrastructure sector and created growth opportunities in the market. With rapid urbanization and infrastructure activities across the country, we expect the Indian construction equipment market to cross $ 4.7 billion by 2025.
What are the new technology trends in Indian CE market?
We see the usage of telematics, AI, and Machine Learning gaining momentum. In sync with this, we at Sany have an integrated facility in Pune with modern manufacturing equipment, testing facilities, R&D centre, and training centre all under one roof which has the capacity to manufacture construction equipment.
We have already developed our EVI app which helps our customers to monitor and analyse the real time performance of the machine on site and act accordingly while our mobile-based applications eliminate the need for physical interaction with customers. We have already moved ahead with our Telematics system (which is an emerging trend), which helps monitor the key operational parameters and provide timely intimation to the users.
How do you experience the current CE demand trend?
We are already seeing high demand for construction equipment like hydraulic excavators, mobile cranes, piling rigs, motor graders etc. Thanks to the steadfast support and trust rendered by our customers, channel partners, and team Sany, we can easily meet the demand trend and capture new markets in 2023.
What is your view and expectations on bauma CONEXPO INDIA 2023?
bauma CONEXPO INDIA 2023 will be a wonderful platform to showcase our latest products, expand our client base and forge new business ties. We eagerly look forward to participate in this amazing event.
What is your outlook on the CE market in 2023?
The good times that we have seen in 2022 in terms of positive market dynamics, increased sales and government support will continue to gain pace in 2023 as well. We are gearing up pretty well for the year ahead. To give you a perspective, let me tell you that we always believe in moving ahead with the times staying true to our mission of quality changes the world. With localization being the prime focus of our company, most of our new generation machines are being manufactured as part of the 'Make in India' initiative. We have invested more than Rs 750 crores in our state-of-the-art manufacturing facility in Pune and we have made a successful transition from a global to local company with over 50 models being manufactured locally in our Pune facility. Having said that, we are well equipped for 2023 with many new product launches in the pipeline, which I believe has the potential to disrupt the construction equipment industry in India and abroad.
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