We are working to develop hybrid and alternative fuel-powered machines to minimize environmental impact.

Puneet Vidyarthi
Head of Marketing and Business Development, India & SAARC, CASE Construction Equipment

How do you view the current market scenario in Indian construction industry?

The Indian construction industry, particularly in the road construction segment, remains buoyant due to the government's strong emphasis on building robust infrastructure. The Union Budget 2024-25 reflects this, with a significant allocation of Rs 2.66 lakh crore for rural development. This investment is expected to further drive demand for construction equipment.

Additionally, with India achieving its second-highest rate of National Highway construction, building approximately 12,300 km in the last fiscal year (nearly 34 km per day), there is a notable rise in demand for road construction equipment, such as compactors. The Ministry of Transport’s proposal to establish a dedicated Corridor Management Unit (CMU) within NHAI to manage and maintain the growing network of widened highways is a strategic move in light of the projected increase in highway length to 89,900 km by 2037 and 1.27 lakh km by 2047.

How are your latest products and solutions making an impact in the Indian construction industry?

CASE Construction is making a significant impact in the Indian construction industry through its latest range of technologically advanced products and solutions. Our machines, such as the advanced backhoe loaders and compactors stand out due to their robust build quality and versatility, allowing them to perform efficiently across diverse terrains and construction environments. This has been crucial in meeting the high demands of rapid infrastructure development projects, including metro construction, road building, and rural infrastructure enhancement.

By providing durable, efficient, and sustainable machinery, CASE Construction is helping contractors achieve faster project completion times, lower operating costs, and higher productivity, and thereby reinforcing its position as a leader in the Indian construction equipment sector.

How are you innovating your product lines to meet the emerging needs of efficiency and sustainability?

At CASE Construction, innovation is the one of the core values in developing our products. We continuously strive to innovate our product lines to meet the emerging needs of efficiency and sustainability in the construction industry. Our focus is on integrating cutting-edge technologies such as advanced telematics, GPS, and IoT capabilities, which brings in new avenues of new avenues of operational efficiency, real-time data monitoring, and predictive maintenance. This helps us enhance overall productivity while lowering costs for our customers.

Our new-generation equipment, such as fuel-efficient backhoe loaders and compactors, features engines that meet stringent emission norms, reducing carbon footprints and promoting eco-friendly construction activities. Furthermore, we are also working to develop hybrid and alternative fuel-powered machines to minimize environmental impact and align with the growing emphasis on sustainable practices.

Additionally, we are enhancing our products' durability and versatility, enabling them to perform optimally in diverse and challenging terrains. Through these innovations, CASE Construction is committed to delivering machines that not only meet the highest standards of efficiency but also contribute to a more sustainable future for the Indian construction industry.