We have a strong portfolio of products and solutions, and are constantly innovating.

Saurabh Agarwal

Managing Director, Kamdhenu Paints

How is the decorative paints market picking up in India?

The overall market of the Indian Paints industry is approx. Rs.88500 crore which is dominated by organised players, constituting about Rs. 62,000 of the total size. In terms of consumption, decorative paint holds a majority share, contributing to about 70% of the market, while industrial paints accounting the remaining 30%. Demand dynamics are largely shaped by the real estate sector, which commands approximately 70% of the total market demand. The remaining demand emanates from diverse sectors including automotive, oil and gas, aerospace, and marine.

The industry has demonstrated remarkable growth, registering a robust Compound Annual Growth Rate (CAGR) of 14-15% over the past five years (FY19-FY23). The paint industry is expected to grow 9-10% in FY24. This growth is being driven by a number of factors, including the increasing urbanization and disposable incomes of Indians, the growing construction industry, and the increasing demand for premium and eco-friendly paints.

With urbanisation and modernisation on fast-track, what opportunities do you look forward for decorative paints?

Urbanisation and modernisation are presenting a number of opportunities for the decorative paints market in India. As more and more people move to urban areas, there is a growing demand for new homes and offices. This is creating a significant demand for decorative paints. Additionally, the increasing disposable incomes of Indians are leading to a greater demand for premium and eco-friendly paints.

With the increasing disposable incomes of Indians, there is a growing demand for premium decorative paints. Consumers are increasingly looking for paints that offer superior quality, durability, and aesthetical appeal. We Indians are also becoming more and more environmentally conscious, and this is leading to an increased demand for eco-friendly decorative paints. Manufacturers like us are responding to this trend by developing new and innovative eco-friendly paint products.

As the economy grows, more people will be able to afford to buy new homes and renovate their existing homes, which will lead to increased demand for decorative paints. Overall, the future of the decorative paints market in India is very bright. With urbanisation and modernisation on fast-track, the market is poised for significant growth in the coming years.

Which are the key demand drivers for decorative paints in India?

The key demand drivers for decorative paints in India include:

Urbanisation and modernisation: As mentioned above, urbanisation and modernisation are leading to a growing demand for new homes and offices, which is creating a significant demand for decorative paints.

Increasing disposable incomes: The increasing disposable incomes of Indians are leading to a greater demand for premium and eco-friendly paints.

Growing construction industry: The growing construction industry in India is also driving the demand for decorative paints.

Rising awareness about home décor: The rising awareness about home décor among Indians is also leading to an increased demand for decorative paints.

What are the technology trends emerging in decorative paints?

Some of the emerging technology trends in decorative paints include:

Sustainable and eco-friendly paints: Consumers are increasingly demanding sustainable and eco-friendly paints, and manufacturers are responding with new products that are low in VOCs (volatile organic compounds), made with renewable resources, and/or recyclable.

Digital colour technologies: Digital colour technologies are making it easier for consumers to choose and customize paint colours. For example, some manufacturers now offer online colour visualisers that allow consumers to see how a colour will look in their home before they buy it.

Robotic painting: Robotic painting is becoming more widely used in the decorative paints industry, as it offers a number of advantages over traditional manual painting methods, such as improved efficiency, consistency, and quality.

What are your latest products and solutions in decorative paints?

Kamdhenu Paints is committed to providing its customers with the highest quality decorative paints and solutions. Our products are manufactured using the latest technology and are backed by a team of experienced professionals. Some of our latest offerings in decorative paints include:

Dual paints: Kamodual Luxury is a water-resistant elastomeric paint that protects exterior and interior walls from dampness, algae, and fungus. It has a sweet fragrance and can bridge hairline cracks. It offers a 7-year warranty and provides excellent weatherproof Protection.

Kamodual Platinum is a water-based 100% pure acrylic paint with a silky sheen finish. It offers a 6-year warranty and provides excellent weatherproof Protection both for Exterior & Interior walls.

Exterior emulsion: Weather Supreme Advance Shyne is a weatherproof 100% acrylic exterior emulsion with a high Solar Reflectance Index (SRI) value, which helps to protect walls from the sun. It has excellent hiding and coverage, weather-resistant capabilities, and anti-fungal features with 12-year warranty.

Interior emulsion: Kamo Hi Sheen luxurious and ultra-modern interior emulsion offers a 7-year warranty. It is also anti-fungal and comes with an excellent washability.

Water proofing: Kamo Damp Proof water proof coating is a fibre reinforced elastomeric waterproof coating for exterior roof surfaces and exterior walls with 10-year warranty.

In simpler terms, Kamdhenu Paints offers a variety of durable and attractive paints for your home, inside and out. Their paints are designed to protect your walls from the elements and keep them looking their best for years to come.

How do you look at the decorative paints market and the company in the coming years?

I am very optimistic about the future of the decorative paints market in India. We expect the paint industry to grow 9-10% in FY24. This growth will be driven by a number of factors, including the increasing urbanization and disposable incomes of Indians, the growing construction industry, and the increasing demand for premium and eco-friendly paints.

Kamdhenu Paints is well-positioned to capitalise on the growth of the decorative paints market in India. We have a strong portfolio of products and solutions, and we are constantly innovating to meet the needs of our customers. I am confident that Kamdhenu Paints will continue to grow and succeed in the years to come. We clocked a revenue of Rs 251 crore in the last financial year and are optimistic generate a four-fold revenue growth to Rs 1,000 crore by the end of FY28.