We recognise the importance of not only meeting but exceeding customer expectations.
Rahul Bhugra,
How is the market of tiles and floorings evolving in India?
The Indian tiles and floorings market is undergoing rapid evolution, fuelled by a focus on diverse surfaces to meet shifting consumer preferences. Innovations such as digital printing technology enable intricate designs and customization options, while large format tiles are gaining popularity for their seamless look and modern appeal. There's also a growing demand for sustainable materials, driven by environmental consciousness, with recycled and energy-efficient options becoming increasingly sought after. Wood-look tiles have emerged as a favoured choice, offering the aesthetic appeal of natural wood alongside the durability and easy maintenance of ceramic or porcelain tiles. These developments reflect the industry's commitment to providing innovative solutions that enhance both the visual appeal and functionality of spaces, aligning with the evolving needs and tastes of consumers.
What are the latest developments in designs and materials?
One of the latest developments in designs and materials is the production of high-gloss replicas of marbles and tiles that closely emulate the appearance of real-life materials. Machine enhancements have further refined this process, resulting in more natural-looking replicas. Essentially, machines are now capable of replicating the nuances and textures found in natural materials, offering a cost-effective and sustainable alternative. This development not only expands design possibilities but also ensures consistency and quality in the final product.
How is the demand trend for different types of designs and materials?
Historically, glossy finishes dominated the Indian market due to their low maintenance. However, there's now a shift towards matte finishes, reflecting a preference for a refined aesthetic while remaining practical. Stone finish materials are also gaining traction, offering natural textures and earthy tones for timeless elegance. Additionally, Marbles and Waterjet designs are becoming popular for their precision and intricacy, providing unique options for personalized spaces. This evolving demand trend indicates a desire for sophistication, practicality, and individuality among Indian consumers, shaping the landscape of the tiles and floorings market.
What are the latest innovations in your range of products?
At Antica Ceramica, we're at the forefront of innovation by seamlessly blending various materials like stone veneers, wood, and natural stones to craft tiles with mesmerizing textures and patterns. Imagine a tile that captures the rustic charm of weathered wood combined with the timeless appeal of natural stone – it's a testament to our commitment to pushing the boundaries of creativity in tile design.
How do you visualize the future market for tiles and floorings?
In the realm of tiles and floorings, the industry is witnessing remarkable advancements aimed at redefining design standards. One notable innovation is the development of ground-breaking surfaces that challenge traditional norms, offering consumers unprecedented options for customization and style. What sets these innovations apart is the industry's remarkable agility in bringing them to market—a feat achieved in months now. This underscores the industry's commitment to manufacturing excellence and staying ahead of evolving consumer demands. Moreover, sustainability and tile design customisation are emerging as a central focus, with a concerted effort to minimize environmental impact yet fulfilling the customer demands. By combining innovation, sustainability, and customization, the industry is shaping a future where tiles and floorings not only enhance aesthetics but also elevate functionality, catering to the diverse needs and desires of consumers.
What are your future plans?
We're excited to bring these innovative products to market and set new standards for tile design and craftsmanship. At the same time, we envision launching highly innovative surfaces that typically take 3-4 years to develop in Europe but can be brought to market much more quickly in India. This reflects India's growing prowess in manufacturing and its agility in responding to market trends and consumer demands. By introducing cutting-edge surfaces and designs, we aim to set new benchmarks in the industry and establish ourselves as leaders in innovation and quality.
As a leading tiles brand, we recognize the importance of not only meeting but exceeding customer expectations. In addition to offering high-quality products, we are also focused on providing exceptional customer service, technical support, and design consultation to ensure a seamless experience for our clients. Furthermore, we are actively engaged in community initiatives and sustainability efforts aimed at minimizing our environmental footprint and contributing to the welfare of society.
