Bhavesh Shah
Joint Managing Director, Today Global Developers
Emerging trends in the luxury real estate segment:
The luxury real estate market is witnessing a change, driven by a shift in buyer preferences and the demand for high-end living spaces going up. In the past years post-pandemic, there has been a noticeable shift toward owning larger homes. This reflects a desire for an improved quality of life and the need to accommodate work-from-home setups. High-net-worth individuals (HNIs) and non-resident Indians (NRIs) are opting for spacious apartments that blend exclusivity with modern conveniences.
Key trends pushing demand for luxury housing:
Among the many factors that are propelling the demand for luxury housing projects, the limited supply in the face of rising demand has positioned luxury properties as a prized asset for discerning buyers. The preferences of affluent professionals, such as senior executives from IT, ITES, and PSUs, have shifted toward homes that come with well-thought layouts and superior amenities. NRIs and HNIs are drawn to luxury housing due to its value as a secure investment and the promise of a premium lifestyle. Modern buyers need homes that provide cutting-edge technology, eco-friendly designs, and amenities catering to physical and mental well-being, making luxury housing an aspirational choice for many.
Latest luxury projects from the company:
Today Global Developers recently launched Codename Cloud City in Upper Kharghar. This is a project that has tried to benchmark luxury living. The development has garnered significant interest, particularly for its thoughtfully designed 1+2BHK jodi apartments, priced at Rs 1.6 crore, which have become quite popular among senior executives like GMs, VPs, and CEOs. Codename Cloud City is a testament to the Today Global Developers’ commitment to delivering exceptional living experiences, appealing to buyers from Navi Mumbai and beyond who are looking for upscale, nature-inspired residences located within a sophisticated gated community.
Unique features of luxury projects:
The luxury projects from Today Global Developers are defined by innovation, exclusivity, and a seamless blend of comfort and style. With Codename Cloud City we have tried to exemplify these attributes with state-of-the-art features, such as mood lighting, motion sensing, voice assistance, and smart security systems, enhancing daily living convenience. It is a gated community that comes with a three-tier security system, including GPS tracking for children and emergency alerts for senior residents. Homebuyers can indulge in a range of thoughtfully curated amenities, such as a kids’ pool with a rain dance area, an amphitheatre, a lush party lawn, and gazebos. For recreation and relaxation, the project offers a health centre, a mini-theatre, indoor games, and a library, making it a comprehensive luxury haven.
Outlook on the luxury real estate market:
In our opinion the outlook for the luxury real estate market remains robust, with sustained demand fuelled by evolving buyer aspirations and limited supply. As urban centres expand and lifestyle preferences shift toward premium living spaces, luxury projects will continue to thrive. Developers who invest in delivering projects that showcase innovation, sustainability, and holistic living experiences are likely to lead the market.
