The market is seeing a preference for sustainable luxury

The market is seeing a preference for sustainable luxury

Rahul Thomas
Whole Time Director, Suraj Estate Developers

How do you look at the emerging trends in the luxury real estate segment?

In South Central Mumbai, the luxury real estate landscape is undergoing a dynamic evolution, reflecting both global trends and the city's unique heritage. Buyers in this region are increasingly looking for projects that offer a blend of heritage charm and modern-day luxury, leading to a rise in demand for aesthetically alluring properties that elegant architecture with state-of-the-art facilities. There's a noticeable tilt beyond panoramic views of the skyline and the Arabian Sea, with affluent buyers looking for innovative experiential living. 

What are the key trends pushing the demand for luxury housing projects?

The demand for luxury housing is growing, driven by changing buyer preferences, economic progress, and a stronger emphasis on lifestyle quality. Modern buyers, especially nuclear families, prioritize privacy and exclusivity, with single-tower societies gaining popularity for offering limited residency, ensuring peace and a close-knit community. At the same time, sustainability has emerged as a critical factor, with homebuyers seeking eco-friendly, energy-efficient homes. 

Which are the latest luxury projects from the company?

Our latest luxury projects in South Central Mumbai offer a range of exceptional living experiences. The Palette by Suraj stands out with its art-inspired design, spacious apartments, and bespoke finishes, creating a refined living environment. Suraj Lumina offers stunning skyline views, an infinity pool, and wellness facilities. Suraj Emmanuel blends heritage charm with modern amenities in a prime location, while Ocean Star by Suraj offers waterfront living with breathtaking sea views. Suraj Nirvana focuses on wellness, integrating biophilic designs for a peaceful retreat. Suraj Vitalis features smart home technology and private terraces, offering a sophisticated lifestyle. Suraj Eterna prioritizes sustainability with eco-friendly materials, and Suraj Park View creates a family-friendly atmosphere with lush gardens and community spaces. 

What are the unique features of your luxury projects?

Our projects in South Central Mumbai are distinguished by their focus on location, exclusivity, and luxury. Each residence is a statement of elegance, with spacious interiors designed by leading architects, customized kitchens, and imported fittings. We prioritize privacy and comfort, offering features such as private elevators, high-end security systems, and dedicated concierge services. A standout feature of our projects is the seamless integration of indoor and outdoor living, with large balconies, terrace gardens, and stunning views that capture the vibrancy of Mumbai’s urban landscape while providing a serene retreat.

What is your outlook on the luxury real estate market?

With Mumbai's skyline evolving and new infrastructure projects enhancing connectivity, we expect the demand for ultra-luxury properties to remain robust. The market is also seeing a preference for sustainable luxury, with buyers valuing eco-friendly designs and energy-efficient solutions. We are optimistic that South Central Mumbai will continue to be a prime destination for luxury real estate, combining its cultural richness with modern elegance and global standards.