The integration of IoT and AI is reshaping home security.
Home safety has become a top priority for Indian consumers, driven by rapid urbanization and a rise in security concerns.
How are home safety innovations evolving in India?
Home safety has become a top priority for Indian consumers, driven by rapid urbanization and a rise in security concerns. Technological advancements have accelerated the adoption of smart locks, biometric systems, and digital safety devices. Today’s consumers expect connected, intuitive products with enhanced safety features.
The increasing penetration of IoT and smart home ecosystems has made digital locks an integral part of modern security infrastructure—both residential and commercial. Over the past two years, digital lock adoption has surged, reflecting a growing preference for advanced, tech-enabled protection.
At Godrej, we’ve responded to this demand with the launch of the Advantis IoT9 Smart Lock—a highly secure solution offering nine access modes and seamless smart home integration. Built entirely in India, these locks ensure data privacy with servers hosted within the country, reinforcing consumer trust.
Digital locks have emerged as a key growth driver, now contributing 10% to our business with an impressive 45% YoY growth. Adoption is particularly strong among younger consumers who value smart, design-led, and connected solutions. Notably, e-commerce sales have doubled, underscoring the segment’s growing traction across digital and quick commerce platforms.
What are the latest technology trends in locks and security systems?
Home automation is gaining strong momentum in India, fuelled by rising disposable incomes, urban lifestyles, and the demand for seamless security. The integration of IoT and AI is reshaping home security—delivering more intelligent, responsive, and user-centric solutions.
Safety systems are evolving with mobile-first experiences, AI-driven threat detection, and real-time monitoring. Our latest innovation, the Godrej Advantis IoT9, is a prime example—offering app-based remote access, one-time passcodes, tamper alerts, intrusion detection, and facial recognition, backed by AI-enabled security intelligence.
What is the role of IoT and digital technologies in locks and access systems?
IoT and digital technologies have revolutionized access control, offering real-time security alerts, remote monitoring, and intelligent threat management. These advancements are making homes and commercial spaces not only safer but also smarter and more user-friendly.
Our Advantis IoT9 Smart Lock exemplifies this shift—offering nine advanced access modes, seamless smart home compatibility, and local data hosting for maximum privacy. Designed and manufactured entirely in India, it ensures peace of mind without compromising on convenience.
What are your future plans in product expansion and technological advancements?
We’re focused on expanding our smart product ecosystem with:
Upcoming launches include: Digital locks, digital furniture locks, home decor handles, wardrobe locks for sliding doors, and rim locks.
What market opportunities do you see in the building safety and security segment?
India’s locks & security market is poised for strong growth—projected to grow from Rs 7,000 crore to Rs 10,000 crore by 2027. Government initiatives like Smart Cities and large-scale infrastructure development are accelerating demand for advanced, scalable security systems.
The builder and real estate segment is a major growth area. Bulk buyers prefer high-security, design-forward solutions like our Rim Compact Series, designed to meet evolving needs with compact aesthetics and robust functionality.
We’re actively collaborating with real estate developers, architects, and technology partners to co-create cutting-edge building security solutions. Products like Catus Connect, with features such as OTP-based access and remote unlocking, are helping families manage house-help and elderly access securely and conveniently.
