Stonelam launches first experience centre in Mumbai
Stonelam, a leading distributor of 100% natural surface materials driven by the ethos of ‘NATURE IS ABOVE ALL’, announced the opening of its new experience centre in Mumbai. This innovative space is meticulously designed to embody the brand’s ethos, values, and essence, showcasing a refreshed perspective on the façade market.
The experience centre serves as a testament to Stonelam’s commitment to creating beautiful and functional products in complete harmony with nature. It reflects the company's unwavering dedication to sustainability and its focus on catering to the needs and preferences of today's environmentally conscious consumers.
Sandeep Bagade, CEO of Stonelam, emphasizes, “This is our first Experience Center in Mumbai. It showcases our unique offering in this domain, providing an array of choices and immersive sensory experiences. With our premium product range, customers are expertly guided to optimal selections. This space epitomizes our commitment to redefining the facade market, blending nature's allure and sustainability.”
Crafted to evoke emotions of inspiration, curiosity, and environmental awareness, the experience centre caters to a diverse range of customers, including architects/designers, homeowners/buyers, and existing and potential clients. The space layout draws inspiration from jagged crystal formations, creating distinct zones for immersive exploration.
Sushant Pathak, CMO, Stonex Group said, “Embodying our commitment to nature-centric innovation and sustainability. With a design concept inspired by 'Hiking Through the Mountains,' the space showcases our superior products in complete harmony with nature. Interactive exhibits highlight Stonelam's product superiority, catering to environmentally conscious consumers and redefining the facade market with fresh perspectives."
Interactive displays engage visitors by showcasing product properties in an engaging manner, while mock-ups illustrate their application on both facades and interiors. The business lounge features custom furniture serving as interior mock-ups, while the office space draws inspiration from contemporary mountain villas. Special installations, including laser-cut chandeliers, water-jet murals, and Stonelam-made eyewear and jewellery, serve as captivating highlights. The facade treatment makes a bold statement, evoking the solidity of stone. Various signage options are presented throughout the space to enhance way-finding.
As of April 2024, Stonelam has a pan-India presence with partners across 200+ locations and warehouses in Mumbai, Delhi and Bangalore to cater to the partner requirements. It also has experience centres at 20+ locations where the customers can touch and feel the products.
