The product which retains its aesthetics along with quality will become the trend setter.

Vinay Laddha, Director, Rachana Fenestraa

How is the market for doors and windows evolving in the country?

With the onset of increase in the construction of flats and individual bungalows across India, especially in tier 2 and tier 3 cities and towns, the market for the doors and windows is bound to increase multifold. More the demand for housing projects more will be the demand of the doors and windows in the future.

What are the growth opportunities for your products? What are the demand drivers?

The growth opportunities can be high only if manufacturers understand that quality of the products is the key driving force along with competitive pricing.

Currently, a lot of manufacturers and fabricators are manufacturing inferior quality products just to sell them cheap without understanding that these inferior quality products bring a bad name to the finished products in general and to that brand in particular. Manufacturers and fabricators of inferior quality products need to rectify their bad practices and improve on their quality. There is a lot to learn from the ceramic tiles manufacturers in Morbi, Gujarat who have raised quality of their products to top notch level and are now competing in the global market.

How are various materials showing their importance in the current market scenario?

Every material like uPVC doors and windows, WPC doors, aluminium windows, high-end system aluminium doors and windows are working on better aesthetics and functionality. The product which retains its aesthetics along with quality will become the trend setter and the products with inferior quality will be sold in bulk but the consumer of such product will bring in no additional business. It will be a dying product selling till the final nail in the coffin is inserted.

What are the latest products and solutions offered by the company in doors and windows?

The latest products in doors are WPC doors and frames which have come a long way to replace the wooden frames and doors and they are equally good functionally, eco-friendly and easy to maintain. Presently, the quality is good and aptly priced. We only hope the quality is not deteriorated by the competition just because they are incapable of selling a good product at a correct and competitive price point.

How do you look at the future demand trend for doors and windows?

Future is bright and we look forward to the consumer that they should buy good quality products for their homes rather than going in for substandard products for their house since the doors and windows, flooring, steel, cement, bricks etc are products that have to last the entire lifecycle of the building. They are not easy to replace in the future when you tend to use inferior quality items in the beginning.

Windows are the eyes of a home. The better the looks of the windows and doors, the better will be the look of your home.

Hits: 0