We are on a mission to give MSME suppliers across SEA access to global markets.

- Shaily Garg

Founder & CEO, GlobalFair

Can you tell us about your business model?

I come from a small manufacturing family. I got inspired to start GlobalFair when I saw that my brother who was doing very well in the domestic market, had great skill set and product, but was struggling in getting access to the global demand. I realized this would be the story of 60M+ MSME manufacturers across India dreaming to go global but aren't able to. Ashish coming from an infrastructural consulting background and having led the Made in India campaign shared the same passion towards manufacturing innovation and expanding it on global scale. This coupled with the huge global tailwinds to support manufacturing in India and SEA, we realized there was a clear problem at hand and needed an urgent innovative solution. Hence at GlobalFair, we are on a mission to give MSME suppliers across SEA access to global markets and make it a borderless economy.

How are you transforming the building materials procurement practices with your business model?

Construction industry is a very traditional market with low to zero penetration of technology. When looked at this from a cross border trade angle, the problem deepens and translates to low reliability and transparency across the supply chain.

 Our approach is disrupting a fragmented and traditionally run cross-border trade segment across building materials by leveraging technology, enabling an easy, cost-efficient and hassle-free procurement. Right from providing real-time tracking solutions integrated with a door-to-door delivery to developing predictive demand manufacturing modes, we are working on creating a technology first end-to-end synchronized supply chain across borders.

How does your platform help customers in procurement of building materials?

We use an in-house developed PLM software to ensure procurement for innovation becomes a standard at GlobalFair. The entire process is fueled by a three way buyer, supplier and GlobalFair internal integrated platform automating discovery, quality checks and cross border logistics thereby enabling timely delivery and high NPS from customers. To keep the manufacturing costs under control, bring demand predictability and take advantage of the economies of scale, we are introducing standardizations across SKUs and innovations across the value chain.

What challenges are you facing seeing the current market situation?

For us, Covid had been a blessing in disguise. Covid has had a seismic impact on global production networks such that the logistics cost and sourcing networks have altered fundamentally. Businesses today are more worried about resilience in their supply chain and therefore looking to expand their supplier networks. A clear need and demand of a technology first ecosystem is highlighted.

India today is sitting on a cusp of a great economic opportunity. For India to become the next de-facto factory of the world, a broader challenge still remains in terms of the export policies and infrastructure across India to the world trade and mechanization in India to bring consistency and quality in production to compete with countries like Italy and Brazil.

How do you look at expansion, products as well as the market?

The vision of GlobalFair is to conquer entire east to west trade across building materials. That includes 120+ categories across all multifamily and commercial projects in the US.

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