Home Interview innovations to drive CE segment
innovations to drive CE segment

innovations to drive CE segment

Subir Chowdhury, MD and CEO, JCB India Ltd.

Roads and Highways followed by Water Conservation and Irrigation are the leading growth sectors for CE at present, says Subir Chowdhury, MD and CEO, JCB India Ltd.

In the recent years, IoT has had a vast impact on the construction equipment sector? How do you look at it?

Digital technologies such as ‘Internet of Things’ and ‘Big Data’ have ushered in a new era of innovation in the Indian business landscape and today, they touch our lives in more ways that we can imagine. From booking a cab to booking hotels to ordering food is now possible with just few clicks on our smart devices.

The Indian Construction Equipment industry is also fully embracing this convergence of digital and traditional technologies with JCB India, a leading manufacturer of Earthmoving and Construction Equipment pioneering the way. JCB India’s commitment towards this digital innovation is demonstrated through advanced telematics technology, LiveLink. Through this state-of-the-art technology, JCB has radically changed and improved the customer experience with its machines. LiveLink benefits the customers in better fleet management – by enabling customers remotely monitor and manage their machines, which leads to better expense management and timely completion of work. LiveLink also provides an opportunity to customers to maximise their returns on investment through better management of their assets.             

The Geo fencing and Time fencing features also give out SMS alerts whenever the machine moves out of the designated, pre-determined geographical areas or works outside the pre designated time limits. The machine through the hardware and the mobile network will give out an alert when operated beyond the designated timings or the geo fenced areas. These features are useful where machines are prone to theft and misuse. There are various instances where JCB machines which were stolen have also been recovered as they appeared on the monitoring system the moment they were switched on.        

Moreover, with the advent of digital technologies, users can now control their entire fleet in real time and all the critical machine information is available on their smart devices in the form of digital applications such as JCB LiveLink app, JCB Smart Serve App and Smart Machine Diagnostics app.   

What do you expect from Excon this year?

EXCON is the biggest platform for players in the construction Equipment industry to showcase their products and services. Anything linked with construction and infrastructure development, be it in terms of products, services, technology, automation, finance, access to global markets etc., are unveiled at the show.    

In the EXCON 2019, we are hopeful of witnessing a greater participation from all the large OEMs, importers and international associations. The five-day event will draw attention of over 70,000 Business Visitors.  We expect about 1250 exhibitors, with 350 foreign exhibitors from more than 21 countries. Delegations from overseas will also be participating. All in all, we think, Excon is growing bigger, better, and exciting with every new edition.     

Excon 2019 is expected to be a significant opportunity for us to the evolution in the industry brought by IoT and Big Data as well.     

From a technology standpoint, we expect EXCON 2019 to attract new talent, contractors, manufacturers and investors, thereby enabling them to witness the global benchmark set by various construction equipment companies through their exclusive products and offerings.

What can the customers expect from JCB in Excon 2019? 

As always, JCB will present an exciting and innovative line up of machines at this year’s Excon. We will showcase class leading product solutions which exhibit innovation in design, performance, efficiency and safety including the integration of digital technology in our products.     

The Theme of Excon this time is Smart i-tech India@ 75. Showcasing our digital focus, we will continue to build on our ‘Intelli’ series along with our exciting new range of technologies in Excon 2019. 

JCB India has been focused on innovation and technologically-backed solutions, and this year shall be no different. There is going to be a thrust in digital technologies and their integration into new products.         

We will also showcase the entire range of our world-class JCB products starting from the compact range such as Mini Excavator, Skid Steer Loader to mid-range machines such as Backhoe Loaders, Telehandlers, Tracked Excavators, Compactors, Skid Steer Loaders and Wheel Loaders. All these products have been designed and engineered to cater to the changing needs and increasing demand across different segments.

JCB will display its range of Consumer Products, Parts and Product Support. Apart from this, visitors will get to experience world class technology in action at our stand in terms of Telematics and Internet of Things.         

Considering that market analysts have predicted a low period for CE, what is your prognosis of the market for 2020?

Revival is a combination of various factors, of which creation of opportunities is a major part of. The recent measures announced by the government, consisting of a slew of actions, are an effort to address the problem of trade slowdown.                

With the implementation of large-scale projects, including projects of national importance, the road equipment industry is on a path to gain momentum. A significant financial outlay announced by the Government has been driving demand for road equipment and will continue to effectively boost demand in the construction equipment industry.              

Roads and Highways followed by Water Conservation and Irrigation are the leading growth sectors at present. Going forward, projects such as Sagarmala, Bharatmala, Jal Marg Vikas, Smart Cities and AMRUT housing together with a strong focus on rural development, we are hopeful that this will have a positive impact in imparting stability to the sector in the near future. As rural further integrates, we are hopeful of seeing more activity in terms of building infrastructure in this sector. The Pradhan Mantri Gram Sadak Yojna has been one such program. Also, with a focus on water, Har Ghar Jal and Conservation projects, lakes and reservoirs are further expected to boost demand. With concerted efforts, the long-term prospects look positive and we are hopeful of seeing a strong growth trajectory in the Construction Equipment industry in the next year.


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