Rakesh Reddy
Director, Aparna Constructions
How do you look at the current scenario of luxury real estate market?
The luxury real estate market in India has demonstrated remarkable resilience and growth despite broader economic uncertainties. Fuelled by an expanding affluent class, high net-worth individuals (HNIs), and a growing preference for premium living, the sector has seen a consistent demand for high-end residential and commercial properties. Global tech hubs like Hyderabad and Bengaluru continue to propel this segment, driven by infrastructural developments, growing global investor interest, and robust demand for luxury offerings.
There has been a notable shift in buyer preferences toward larger spaces, integrated amenities, and green living. Homebuyers now prioritize properties with high-end features such as smart home technology, private outdoor spaces, and wellness-focused amenities. Additionally, increased transparency due to RERA and favourable tax policies have further bolstered investor confidence.
Developers are also adapting, with many offering bespoke services, integrated luxury townships, and innovative financing solutions to attract buyers. Furthermore, the influx of NRIs, owing to a favourable currency exchange rate and the desire to invest in high-value assets, has contributed significantly to this segment's growth.
What are the key trends pushing the demand for luxury housing projects?
The demand for luxury housing projects in India is being propelled by several key trends, reflecting evolving consumer preferences and market dynamics. These trends collectively underline the shift in homebuyers’ priorities towards properties that deliver lifestyle value, exclusivity, and long-term investment potential.
With rising disposable incomes and increasing globalization, affluent Indians are seeking homes that offer exclusivity, sophistication, and world-class amenities. Luxury residences featuring premium finishes, advanced smart technology, and wellness-centric amenities are highly sought after. These upscale developments thrive in prime locations with excellent connectivity. Their appeal is further elevated by proximity to business districts, cultural landmarks, and enhanced urban infrastructure. Furthermore, a favourable currency exchange rate and connection to India are driving NRIs to invest in luxury housing, especially in metros and tier-2 cities.
There has also been a noticeable shift towards larger homes that emphasize green and sustainable living. Homebuyers prioritize spacious homes with dedicated areas for work, fitness, and recreation. Villas, penthouses, and properties with private outdoor spaces have become particularly popular. Eco-friendly luxury homes with energy-efficient designs, green certifications, and smart utilities are increasingly appealing to environmentally conscious buyers.
Which are the emerging markets for luxury and ultra-luxury projects in India?
The luxury and ultra-luxury real estate markets in India are witnessing significant growth not only in traditional hubs but also in emerging cities that cater to a growing class of affluent buyers. While metros like Hyderabad, Bengaluru, and Mumbai remain dominant, several tier-2 and tier-3 cities like Amaravati are rapidly becoming hotspots for high-end projects.
India is experiencing a remarkable surge in the supply of premium residential and commercial real estate in tier-2 and tier-3 cities. This growth is primarily fuelled by several key drivers, including accelerated economic development, significant infrastructure enhancements, improved connectivity, and attractive real estate pricing. As a result, tier-2 and tier-3 cities have emerged as dynamic luxury real estate markets, appealing to both discerning homebuyers and strategic investors, and presenting a wealth of opportunities for lucrative returns.
Which are your key projects in luxury market? What are the unique features of your projects?
Aparna Constructions has continuously surpassed industry standards by developing premium and value gated communities with environmentally responsible amenities. We have a current portfolio of 82 premium projects, of which 71 are residential properties and 11 are commercial and retails spaces across the states of Telangana, Andhra Pradesh and Karnataka. These projects encompass fully integrated gated communities, including apartments, villas, plotted developments, commercial spaces, and retail areas. Spanning 30 million sq. ft. of built-up space with an additional 45 million sq. ft. under construction, we aim to develop approximately 60 million sq. ft. over the next five years.
Aparna Constructions has recently introduced a new standard of ultra-luxury living with the launch of Aparna Deccan Town in Gopanpally, Hyderabad. Through this exclusive development, Aparna Constructions is transforming the high-end residential landscape of Hyderabad, seamlessly integrating opulence with contemporary urban elegance.
Aparna Deccan Town is a meticulously crafted 123-acre township that embodies a vision for the future of luxury living. This development features four high-rise apartment complexes alongside an enclave of 99 independent bungalows. Strategically located in the epicenter of Hyderabad's IT landscape and prominent business districts—such as Tellapur, Kokapet, the Financial District, and Neopolis—this township offers exceptional convenience for its residents. It is an ideal choice for Hyderabad’s discerning elite and professionals, blending luxury with accessibility in the city's rapidly evolving western corridor.
Aparna Sunstone, the flagship residential project within Aparna Deccan Town, redefines high-rise living with its nine impressive G+44 towers. Strategically located within a sprawling township, it offers a fully integrated, ultra-luxurious lifestyle. Residents will enjoy an array of exclusive amenities, including a magnificent clubhouse, comprehensive sports facilities, and convenient retail outlets. Every aspect of Aparna Sunstone has been thoughtfully designed to cultivate a vibrant community atmosphere while ensuring a harmonious blend of privacy, connectivity, and contemporary urban sophistication.
Our projects are designed with the objective of achieving a harmonious balance of value and luxury, while adhering to international construction standards and prioritizing environmental responsibility. Recognizing the substantial impact of the real estate industry on the global landscape, we understand that the sustainability and operational efficiency of our projects are essential for environmental conservation. This necessity is particularly evident in the luxury market, where customers expect not only privacy and personalized designs but also cutting-edge technology, top-tier amenities, and expert maintenance services. We adhere to the highest eco-friendly benchmarks by optimising energy efficiency, generating less waste, and providing healthier spaces for residents.
