Aluminium has emerged as a leading choice of material in the current fenestration market.

Nehal Bazari

Head-Marketing, Eternia, Hindalco Industries Limited, an Aditya Birla Group

What are the emerging trends in the doors and windows market in the country?

The fenestration industry has undergone significant changes in the last few years in view of ever evolving changes in the architectural and design landscape. Some of the emerging trends in the doors and windows market in India include slim profile designs, a focus on sustainability and energy efficiency, durability and low maintenance products, like aluminium fenestration solutions that can withstand harsh weather conditions like cyclones and heavy rainfall. There is also a growing demand for expansive views with slim frames, minimalist designs, and technological innovations focusing on energy efficiency, smart technology, superior performance, and sustainability. 

What kind of design innovations are trending in windows and doors?

The latest design innovations in windows and doors include slim-profile aluminium windows and doors that facilitate expansive glass areas with uninterrupted views. Minimalist designs with clean lines and sharp angles are also trending. Additionally, there is a focus on energy-efficient designs with low air permeability scores to minimise energy leakage without compromising on strength and safety. Additionally, consumers are asking for various colour options and finishes.

How are various materials taking lead roles in the current doors and windows market?

Aluminium has emerged as a leading choice of material in the current fenestration market, as it fulfills sustainability, durability, and low maintenance requirements. Brands like Eternia use advanced aluminium alloys like Duranium, developed by Hindalco Engineers, offering distinct advantages such as cyclone resistance, slimness, strength, and durability. The recyclability of aluminium also contributes to its popularity as a sustainable choice.

What are the latest products and solutions offered by the company in doors and windows?

Eternia, a division of Hindalco, offers innovative and high-performance fenestration products that blend aesthetics with functionality. The WiWA-certified doors and windows, crafted from Duranium, an aluminium alloy, offer resistance against cyclonic winds, rainfall, noise, pollution, and dust. Eternia’s products are designed to be energy-efficient, durable, and aesthetically appealing, with features like slim profiles, clean lines, and expansive glass areas. The company also offers tools like a Know Your WiWA Score - Calculator to help customers make informed decisions before purchasing the products.

How do you look at the future demand trend for doors and windows?

The demand for branded, tested, and certified windows in India is just beginning to take off. Despite the large market potential, only a small fraction of Indian households—less than 4%—currently use system windows. Over the last two decades, while bathrooms, kitchens, and flooring have seen significant upgrades, high-quality windows have largely been overlooked. However, this trend is swiftly changing as consumer awareness grows in both B2B and B2C markets. This shift is leading to rapid market expansion, a rise in the popularity of aluminium over other materials, and a move away from uncertified local aluminium products towards certified, innovative alternatives.

The market is vast and offers ample opportunities for everyone involved. By working together as an ecosystem, all stakeholders can benefit. This isn't a zero-sum game or a situation where only one party can win. Collaboration within the industry will allow everyone to thrive and share in the market growth.