CASE India will make financing options available to our customers.

CASE India's plants and people remain ready to hit the ground running as soon as the lockdown is lifted.

- Puneet Vidyarthi, Brand Leader, CASE India

Brief us on the adverse impact of the pandemic on the CE sector and how do you foresee the short and midterm growth prospects?

While the year started on a positive note, with the Indian government refocussing on infrastructure; the Covid-19 pandemic has been a very unfortunate and unprecedented road block. The pandemic not only affected people and communities, but also adversely affected economies all over the world.              

Reports from KPMG suggest a further degradation of the GDP and a sluggish revival of vital sectors of the country. Since this situation is unprecedented it is difficult to predict the short and midterm prospects.              

However, silver linings do exist in the form of recent announcements from Gadkari,where he promises the doubling of pace on project distribution and construction. If these assurances come to fruition, the CE industry can expect an upward curve in the coming months.               

What are the major challenges that you now face in terms of production / delivery/  supply chain management and back up service activities? 

The current lockdown has halted the business activities for now. However, CASE India's plants and people remain ready to hit the ground running as soon as the lockdown is lifted.              

Our employees have been working from home and we have made serious efforts to connect with our dealers throughout the lockdown. A lot of activities such as trainings are done online, and this has won a lot of appreciation from our dealers.               

On the customer front we continue to engage and stay in touch with our prospects. We are one of the few players who are going to be ready with easy availability of capital through CNH Capital. At a time when markets will close up, CASE India will make financing options available to our customers. With regards to existing customers we have done the right thing and given extensions on warranties and retail loans. This takes the pressure off our customers and enriches our connect with them.            

We are confident that our endeavors will mitigate any sluggishness when the markets open again.     

What sort of Central / State government initiatives that the industry needs for a faster revival?

The government seems to be be taking steps that are necessary at the moment for the industry. The lockdown is one of the initiatives to truncate the spread of the virus and ensure that work in essential sectors can take place when the lockdown is lifted. It also protects the workforce.            

Recently announcements were made with reassurances that sectors like construction and infrastructure will not slow down. This indicates some big investments in the near future, by the government. While multiple agencies have reported a negative outlook, we are confident that with adequate planning and the right effort, the government will be able to alleviate the current scenario and ensure a speedy revival.         

With the market contracting so badly, what will be your revival strategies post covid-19?

We are confident that our customers, dealers, partners and employees will bounce back from this pandemic, ready to get work done.        

Case India has stood by them throughout this time and will walk shoulder to shoulder with them once the markets open up. We have boosted our capital availability, engaged with customers and understood their needs, we have ensured our dealers are uptodate with the lastest product training and we have given our existing customers extensions and waivers where necessary, all with a view to prepare for the future.

Hits: 54