CREDAI MCHI Thane's Virtual Property Expo gets good response from NRIs

The success of PROPERTY 2022-THANE, the real estate and home finance expo organized by CREDAI-MCHI Thane, resulted in one query: until the next such event, how to ensure home seekers can get access of all details relating to real estate projects in Thane, which would help them make the right choice?

Under the leadership of Mr. Jitendra Mehta, President, CREDAI-MCHI Thane, the Expo Organizing team brainstormed with the digital team, and came up with the ideal solution: take the real world property expo online, in a digital format (https://mchithane.org/virtualexpo2022/). Live on the internet, it opens up opportunities for those who couldn't visit the expo in person to attend it virtually. In the first few weeks of going live, the Virtual Property Fest has received good response from NRIs.

The CREDAI MCHI Thane President explains: “All developers who participated in the expo, and the projects which they exhibited during the expo, are being hosted on the virtual expo. In effect, this extends the life of the expo, albeit in a virtual avatar. It also provides a second opportunity to all who missed attending the highly successful 19^th edition of CREDAI MCHI Thane's property and home finance expo.”

The virtual expo (https://mchithane.org/virtualexpo2022/) is not just about extending the tenure of the expo; it also provides better, effective and enhanced promotion of Thane's real estate.

The real world expo aimed to reach out to potential home buyers and investors from Mumbai, suburbs and the Mumbai Metropolitan Region (MMR). “The Online Expo will connect Thane's property with millions of imminent purchasers through the web, and these will not be restricted only to the MMR or Maharashtra; but across India and even abroad,” he adds.

Digital is a unique platform for holding a property expo. “If visitor's safety is a priority, and bridging gap of thousands of miles across Oceans the aim, the virtual property expo is available at the click of a button. With all exhibitors and properties which were exhibited during the real world expo, with most developers offering similar festive discounts, offers and promotions as they did during the actual expo, it has created the perfect platform to showcase Thane's real estate. The biggest value-add has been Global Indians, the NRIs who are able to visit the virtual exhibition easily from their phone, tablet, computer or laptop - from the safety of their location, whichever country they may be located in,” said Mr. Jitendra Mehta.

The virtual expo (https://mchithane.org/virtualexpo2022/) is easily accessible 24×7. “Home seekers can visit exhibitors stalls, listen to speakers, download project brochures, visit developer's website and get all the information they need to plan for their property purchase or investment in Thane's real estate,” he points out. “That's not all, the virtual exhibition lets home seekers connect directly with respective project developers and also get the best deals.”

“Conferences, trade shows, career fairs, and seminars are omnipresent in most geographies, and are leveraged by companies and large organizations. These events are part of campaigns to either reach a larger audience and attract home buyers, or reach out to investors. In the current global scenario, not all who wish to attend such events are able to attend physically. This is why CREDAI MCHI Thane opted to host this virtual event.”

While in-person events and conferences are a tried and true method of holding events, taking these to a virtual environment is something we have worked out as a marketing outreach from CREDAI MCHI Thane, which not only reaches out to those who missed the expo, but also helps connect with NRIs as well. This is an endeavor to take CREDAI MCHI Thane and its members on the digital highway, keeping marketing in sync with the Digital Age Transformation we are witnessing,” Mr. Jitendra Mehta concludes.

Log on for virtual Expo: https://mchithane.org/virtualexpo2022/

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