Demand of decorative paints and construction chemicals will continue to rise.

Saurabh Agarwal
Managing Director, Kamdhenu Paints

What is trending in India’s decorative paints market? What are the trends in exterior and interior applications?

India's decorative paints market is experiencing rapid growth, driven by increasing consumer spending and a desire for premium products. As people's purchasing power rises, the demand for high-quality paints with luxurious finishes is also on the rise.

In terms of exterior and interior applications, there is a noticeable trend towards dual-use emulsions. Consumers are often confused about the differences between exterior and interior paints and which to use in specific areas. To address this, many manufacturers, including Kamdhenu, have introduced dual emulsions that can be used both indoors and outdoors. The Kamodual emulsion range has been particularly successful in meeting this demand.

To further enhance customer accessibility and provide a convenient shopping experience, we have recently launched our e-Nexa retail outlet, specifically designed to cater to the needs of first-time home buyers who want to personalize their dream homes.

What are the key demand drivers for the growth of decorative paints in India?

The growth of the decorative paints market in India is primarily fueled by several key factors. Rapid urbanization, as more people migrate to cities, leads to increased construction activity and a corresponding rise in demand for decorative paints. Festive seasons also play a significant role, as Indians often choose to renovate or redecorate their homes during these times. Government initiatives like "Housing for All" and PM Awas Yojana further contribute to the market's growth by stimulating construction and increasing the demand for affordable housing. Additionally, the rising disposable income of the average Indian enables people to invest more in-home improvement and décor, including decorative paints.

What are the emerging innovations in decorative paints?

Emerging innovations in the decorative paints market are increasingly focused on sustainability and environmental friendliness. As consumers are becoming aware, there is a growing demand for eco-friendly emulsions. Kamdhenu is very well responding to this trend by offering a wide range of eco-friendly paint products that are gaining popularity among both consumers and painters. These innovations not only contribute to a healthier living environment but also align with the increasing emphasis on sustainable practices in various industries.

What are your latest products and solutions in decorative paints?

We have recently revamped our product line-up ahead of this festive season and launched a wide new range of construction chemicals along with a unique exterior emulsion called ‘Weather Classic Advance Shyne’. 

The new range of construction chemicals is designed to enhance durability, efficiency, and overall building quality. From waterproofing solutions to crack repairs, these products offer comprehensive solutions for various construction challenges.

Boasting a six-year warranty, our 'Weather Classic Advance Shyne' is a revolutionary exterior emulsion specifically formulated to combat the harsh realities of the Indian Monsoon. The product’s advanced durability ensures a long-lasting, beautiful finish to the homes, withstanding extreme weather conditions like heavy rainfall, high humidity and heat.

How are your products aligning with the changing weather conditions in India?

Kamdhenu's products are designed to effectively address the challenges posed by India's diverse and changing weather conditions. Our emulsions offer a comprehensive range of properties, including waterproofing, anti-fungal, anti-bacterial, and anti-dirt pickup capabilities. Additionally, Kamdhenu products boast high SRI (Solar Reflectance Index) values, providing superior protection for exterior walls against the intense heat and sunlight prevalent in India.

Our ‘Weather Classic Max’ emulsion is engineered to deliver exceptional durability under extreme tropical conditions, including high temperatures, heavy rainfall, and high humidity. ‘Weather Supreme Advance Shyne’, on the other hand, is designed to protect exterior walls from dampness, algae, and fungal growth caused by heavy rain. These products demonstrate Kamdhenu's commitment to providing innovative solutions that meet the unique requirements of India's diverse climate.

How do you look at the market in the coming years for decorative paints? What are your future expansion plans?

I personally foresee Indian market reaching greater heights in the coming future.

Demand of decorative paints and construction chemicals will continue to rise amid growing economy, rapid urbanisation and government’s push towards infrastructural development.

We will look forward towards enhancing our product offerings, adding more manufacturing units and engaging more dealers, distributors and painters in our network.