Dr. Fixit launches new initiative to educate consumers about waterproofing during new construction.

Adhesives and sealants manufacturer Pidilite Industries today unveiled a new campaign under the brand Dr. Fixit featuring legendary actor Amitabh Bachchan aimed at educating consumers about the importance of thorough waterproofing in the construction of a new house.

The latest Dr. Fixit campaign addresses the misunderstood beliefs that often makes people to use only Dr. Fixit LW+ leading to incomplete water-proofing of their new homes and underlines the importance of using Dr. Fixit LW+ as well as URP for the most effective waterproofing solution, the company said.

The brand is also undertaking various outreach programs that shall enable the dealers to offer the right solutions to the customers for their waterproofing issues.

“Dr. Fixit offers a range of waterproofing products which address all the critical areas of waterproofing.  With this new TVC, we intend to sensitize consumers about the correct waterproofing technique, of using Dr. Fixit LW+ as well as URP for complete waterproofing of a home. The initiative encourages consumers to adopt a preventive approach to waterproofing while constructing a new house,” Pidilite Industries CEO Construction Chemical Retail Nilesh Mazumdar said.

He further said the company has also undertaken various initiatives like 'DOST Campaign', 'Dukaandar se Salaahkar' movement and 'Atmanirbhar Contractor' to enable the dealers and contractors to offer the best waterproofing solution for combating the future and existing waterproofing issues.

Under the Dukandaar se Salaahkar movement for the dealers Dr. Fixit aims to make every dealer into a consultant on waterproofing, to provide solutions that could overcome the barriers of lack of time and technical education amongst dealers. Similarly, under the Atmanirbhar Contractor initiative, it plans to help the contractors to have easy access to all the necessary documents required for suggesting a suitable waterproofing solution.

For this, Dr. Fixit has also launched Dr. Fixit Chatbot - a simple, menu-based WhatsApp chatbot which allows them to access technical documents, product application videos, find nearby dealers, learn the right COVID-safety methods, and play a knowledge-based quiz to upgrade their knowledge, the company said.

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