The premium segment is growing at a steady space as a result of consumer demands.

Rajesh Nandwani

Director - Power, Panasonic Life Solutions India

What is trending in lights and switches? What are the demand drivers?

There is now a considerable transition in the lighting and switches market towards smart and energy-efficient solutions. New technologies offer numerous advantages, including lower energy usage, longer lifespan, and enhanced control and automation. Furthermore, improvements in wireless connectivity and the internet of things (IoT) have enabled the creation of smart lighting and switch solutions that can be controlled and monitored remotely via smartphone apps and voice assistants. Overall, the lighting and switches industry is likely to develop and evolve as new technologies emerge.

How are the customer needs changing in the current scenario?

Consumer awareness of the advantages of smart and energy-efficient gadgets has grown in tandem with the need for environmentally friendly and sustainable technology, resulting in increased adoption of LED lights and smart switches. Consumers increasingly want sustainable and efficient solutions, and Panasonic Life Solutions India has a wide choice of such goods and is expanding its portfolio to meet their needs.

What are the latest products and solutions offered in lights and switches?

Panasonic Life Solutions India has been a pioneer in the switchgear and lighting area, with the most recent launches being Tiona, which caters to trade channels, and Akina, which is selectively accessible for the B2B space. For Indian consumers to enjoy, the Penta Modular - Revolutionary totally flat switch design has been incorporated. We also have the Obel switch, which is both attractive and useful. Not to mention our selection of smart controllers. We offer a large choice of tuneable lights in trade, as well as RF-based smart and linked lighting.

What are the energy efficiency features being introduced in lights and switches?

With the changing customer requirements - from being sturdy and safe product, now additional it demands being aesthetically appealing, convenient, comfortable and energy efficient. Panasonic has developed a range of products focusing on these customer needs and launched new products like energy management system, fire alarm system, RoHS products and smart sensors. These functions are under the Home Automation segment being offered on KNX/Zigbee/Wifi/Modular platform.

In the lighting space consumers are looking for functionality as well as an experience when it comes to indoor lighting. The core focus of lighting for Panasonic has been delivery experience while catering to functional and energy savings.

What will drive the growth of lighting and switches market in future?

Governments around the world are implementing regulations and initiatives to promote energy efficiency and reduce carbon emissions. This will drive the adoption of energy-efficient lighting and switches, creating opportunities for manufacturers in the market.

Simultaneously, the world's population is becoming increasingly urbanized which is leading to a higher demand for lighting and switches in residential, commercial, and industrial buildings. This will drive the growth of the market as manufacturers develop and offer solutions to meet this demand.

Overall, the lighting and switches industry is likely to develop in the future as a result of these reasons, with customers at the heart of it all.

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