We plan to expand our market presence by venturing into new regions.

We plan to expand our market presence by venturing into new regions.

Manik Gupta

Director, Trimurti Wall Care Products Pvt Ltd 

How is Trimurti currently positioned in the Wall Care products segment and what is driving demand for its products?

Our constant focus on providing innovative products and solutions to meet the requirements of our customers has positioned us as a forerunner in the construction and real estate industries. We place a strong emphasis on the high quality of our products and their durability, which has made us a trusted

brand in the market for wall care products and solutions. We are seeing a positive demand for our products and services from the residential, commercial, and infrastructure segments. This is because customers, including contractors, architects, and homeowners, are increasingly seeking reliable brands that offer superior performance and value for money. Plus, the rising awareness of the importance of quality construction and the need for long-lasting solutions is propelling demand for quality products.

Growing urbanization, increasing disposable income, and government initiatives for constructing affordable housing and infrastructure are also leading to a sustained demand for high quality yet affordable products and materials.

What wall care products and solutions does the company offer?

Trimurti products are designed to cater to the needs of customers who prioritize efficiency, durability, and environmental consciousness. The company invests a lot in research and development in order to bring to the market cutting-edge products and solutions. Our range includes the following products:

Waterproof and expert wall putty: This range now includes an advanced formula that provides superior adhesion, a smooth finish, and long-lasting protection against cracks and dampness. It also addresses the growing demand for high-quality wall care solutions.

Tile adhesives: To meet demand for long-lasting adhesion of tiles, Trimurti has developed a premium quality tile adhesive that ensures strong bonding and prevents water seepage. This solution meets the needs of customers seeking reliable tile fixing options for both interior and exterior applications.

Gypsum plaster: Trimurti gypsum plaster is most suitable for internal plastering systems such as punning of walls, ceilings, and all decorative works like cornices, mouldings, and arches.

Epoxy grout: This premium product ensures strong bonding and prevents water seepage. It is a reliable tiling option for both interior and exterior applications.

Trimurti tile cleaner: Its powerful formula effortlessly removes stains, grime, and dirt, leaving tiles sparkling clean.

 

What new trends do you see in construction and real estate industries?

The real estate and construction market is undergoing significant transformations. For instance, there is a growing emphasis on sustainable construction practices and eco-friendly materials. Customers are seeking solutions that reduce environmental impact without compromising on quality and performance.

We are also adapting to advancements and integration of technology and automation and exploring ways to incorporate smart features into our products to enhance construction efficiency. The demand for affordable housing continues to be driven due to increasing urbanization and government initiatives.

At Trimurti, we are committed to producing eco-friendly products to meet market demand and provide cost-effective yet high-quality solutions.

What are the company’s expansion plans to meet upcoming demand?

To stay ahead in a highly competitive market and to meet future demand, the company has devised several strategies such as geographical expansion, product diversification, and investment in research and development. We plan to expand our market presence by venturing into new regions and exploring

untapped markets. We will accordingly expand our distribution network, establish partnerships, and enhance customer reach across the country. To meet the evolving needs of customers, we plan to further diversify our product portfolio by introducing innovative solutions for specific applications, exploring advanced construction technologies, and improving our existing product range. Trimurti’s commitment to innovation is underpinned by a strong focus on research and development. The company plans to invest in R&D to stay at the forefront of technological advancements, develop sustainable solutions, and deliver products that align with emerging market trends.