Our goal is to boost CASE India's manufacturing capacity by 50% and achieve 12,000 units annually by 2025.

Shalabh Chaturvedi
Managing Director for India and the SAARC, CASE Construction Equipment

How do you assess India's infrastructure development and the role of construction equipment industry in this growth?

India's infrastructure development has taken centre stage, particularly in the pre-election year, as the government continues to push forward with ambitious projects under the National Infrastructure Pipeline (NIP). One significant area of growth is in the construction equipment industry, which plays a pivotal role in enabling these infrastructure projects. As the demand for robust infrastructure rises, so does the need for advanced machinery that can efficiently handle complex construction tasks.
The Indian construction equipment industry achieved an exceptional 26% year-on-year growth, with sales surpassing the 1-lakh unit milestone in FY 2022-23. The final quarter of FY23 (January-March 2023) witnessed a 23% increase in CE sales compared to the same period in FY22, and a substantial 22% growth compared to the preceding quarter. This growth trend is further evident on a month-on-month basis, with March 2023 reporting a significant 17% increase in sales compared to February 2023.
As India's infrastructure development gains momentum, CASE Construction Equipment is well-positioned to contribute significantly. Our commitment to providing advanced and reliable machinery aligns perfectly with the industry's requirements to meet the demands of these complex infrastructure projects. This growth trend underscores our dedication to being an integral part of India's ongoing infrastructure development journey, creating jobs, fostering innovation, and actively contributing to the nation's progress.
What are the new opportunities looking forward for the company as many mega projects are in pipeline?
CASE Construction Equipment is strategically positioned to capitalize on the multitude of fresh opportunities that India's mega infrastructure projects present. These projects, including Bharatmala, Sagarmala, and the National Infrastructure Pipeline, are at the forefront of India's drive towards comprehensive infrastructure development. They involve the construction of extensive highway and expressway networks, modernizing ports, and creating essential port-linked infrastructure. In this dynamic landscape, our state-of-the-art construction equipment solutions shine brightly.
As India embarks on these ambitious initiatives, our technologically advanced and versatile machinery is poised to play a crucial role. Our commitment to innovation and customer satisfaction aligns seamlessly with the intricate requirements of these endeavours. Moreover, we have reinforced our commitment to enhancing customer experience and machine efficiency through significant upgrades to our equipment. For instance, we have recently updated our loader backhoes (including 770 NXe and EX Series - 770 EX and EX Plus) and vibratory compactors (1100 EC) which now boast 22 new features designed to optimize performance, increase productivity, and elevate user satisfaction. These upgrades reflect our dedication to providing cutting-edge solutions that align perfectly with India's monumental journey towards infrastructure development. Through collaboration, innovation, and unwavering customer focus, CASE Construction Equipment is primed to be a significant contributor to India's transformative infrastructure landscape.

How does technology play a major role in your products making them better in project executions?

Technology is a cornerstone of our product innovation at CASE Construction Equipment, bolstering the quality and effectiveness of our offerings in project executions. With a legacy of 180 years in manufacturing excellence, our machines are thoughtfully designed to prioritize customer needs, ensuring optimal performance, security, ease of use, fuel efficiency, and equipment monitoring.
At the core of our technological prowess is the integration of intelligent features that empower our machinery with top-notch performance and efficient monitoring. A standout example is our Telematics system, a cutting-edge solution that delivers real-time updates on maintenance needs, equipment tracking, utilization insights, and security alerts. What sets our offering apart is the fact that the upgraded version of CASE's 1100 EX vibratory compactor is the only one in the industry integrated with telematics, underlining our commitment to innovation.
Our dedication to technology-driven excellence is also evident in the CASE Intelligent Hydraulic System (CIHS), seamlessly integrated into our excavators. This sophisticated hydraulic system enhances fuel efficiency while providing precision control over the equipment. The CIHS delivers exceptional breakout forces, swift swing speeds, and heightened swing torque, translating to faster cycle times and a remarkable 5% increase in overall productivity.

What are the latest developments in your product range? What are your expansion plans in production and sales?

At CASE Construction Equipment, we're driven by innovation, constantly enhancing our product range to meet industry demands. With a focus on achieving high single-digit growth this year and an upgraded product line-up, we're excited to unveil our latest offerings. Our product line-up in India covers five categories, from excavators to graders, all made at our state-of-the-art Pithampur factory. We have inaugurated a new and dedicated assembly line exclusively for the production of skid steer loaders, proudly operated entirely by women employees. We have recently upgraded our loader backhoes and compactors, that now feature advanced telematics - Sitewatch and improved cabins along with multiple other functional upgrades.
Moreover, our $40 million investment in compact product line and in skid steer loaders, emphasizes our dedication to advancement. We're strengthening our compact product line and introducing new products while ensuring our products surpass industry standards.
India's significance as a market and manufacturing hub is immense. The forthcoming construction boom places India as a global industry leader. Our strategy involves expanding in India, widening our product range for non-American markets. Our goal is to boost CASE India's manufacturing capacity by 50% and achieve 12,000 units annually by 2025. Our commitment extends to addressing emissions regulations by shifting towards CSV/BS TREM - V emission norms, electrification, and evolving industry standards, along with emphasizing domestic sales in India. This aligns with our global reach, which includes exports to 105 countries.

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