Siddharth Chaturvedi
General Manager - Marketing, Tata Hitachi
What is your overview about this edition of bauma CONEXPO INDIA? What are the major attractions in your stall this year?
The exhibition has been going well, though it is still growing. The footfalls are not yet comparable to other established exhibitions, but we are optimistic that it will grow bigger and better in the future. We are showcasing several innovative and newly launched products.
This year, at bauma CONEXPO INDIA 2024, we showcased six new products: the CEV 5 Shinrai Prime backhoe loader, the CEV 5 range of TL 340H Prime 3-tonne wheel loader, the CEV 5 range of ZW 225 Prime wheel loader, the EX 130 Prime construction excavator, the brand-new EX 350 35-tonne class excavator, and the EX 210 electric excavator. Customers can see a range of advanced and practically new models of machines.
How are contractors utilizing new technologies and equipment?
Contractors are increasingly adopting newer technologies to enhance their operations. There is a noticeable shift towards using electric machines, such as the battery-powered excavator we showcased in December 2023. In addition to electric equipment, contractors are leveraging telematic systems to monitor machine performance, location, and usage. These systems allow for better planning and management.
Safety features are also becoming a critical focus, with contractors opting for equipment equipped with advanced safety mechanisms. The adoption of new technologies, including electric machines and telematics, is reshaping the way contractors operate, driving efficiency and sustainability across various projects.
What challenges do electric machines face?
Electric machines face several challenges, particularly in terms of application and energy storage. Not all applications are suitable for electric machines, especially those that require high-intensity power consumption or frequent movement. For instance, storing sufficient energy in batteries to sustain long operations and ensuring short charging times are key hurdles.
Battery-powered machines are more complex compared to tethered machines, which rely on a direct power source but lack mobility. The capacity, charging time, and replacement cycles of battery packs play a critical role in determining their feasibility. Furthermore, the cost and durability of battery packs also pose significant considerations. Specific applications, such as scrap handling and solid waste management, where movement is minimal, are more suited for electric machines. However, for operations requiring mobility, careful planning and technological advancements are essential to overcome these challenges.
What is your vision on contributing to 'Make in India'?
We are a company with over six decades of industry experience, focusing on local research, design, manufacturing, sales, and service of machines in India. Our locally manufactured machines, like the TL340H, Shinrai, NX30, and NX50, exemplify our commitment to Atmanirbharta. At the same time, we offer advanced machines from Hitachi, ensuring a comprehensive range of products. Every machine we produce and sell contributes to building a stronger and more prosperous India, aligning with our theme 'Chalo Desh Banaye'.
What are your plans on increasing production capacity to meet the growing demand?
We have already built sufficient manufacturing capacity to meet the demands of the Indian industry. Currently, we do not foresee any constraints in terms of capacity. Our existing facilities are equipped to handle increased production efficiently. Depending on industry demands, we are well-prepared to produce and supply machines quickly to meet market requirements. Our focus remains on maintaining quality while scaling production to ensure customer satisfaction.
How do you foresee the market and what are your plans for 2025?
We expect the market to continue growing, with significant growth in the excavator market and new trends like exporting machines from India. The last quarter of 2024 looks promising, especially as the government is stabilizing post-monsoon. The upcoming budget is expected to provide a robust push for infrastructure, as the government remains committed to infrastructure development.
Elections in 2024 did not cause significant disruptions for our industry, marking a positive shift compared to previous election years. The major challenges in 2024 came from the monsoon season, which affected some activities. Moving into 2025, we are optimistic about an even stronger performance than 2024. With the government firmly in place and infrastructure investments continuing, we anticipate robust growth. We are aligning our strategies to ensure that we can meet the demands of a growing market while maintaining the high standards of efficiency, reliability, and innovation that our customers expect.
